Tag Archives: more travellers

Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with Marriott International which aims to further boost the city’s international visibility, diversify the destination offering, elevate guest experiences, and nurture next-generation industry talent. The MoU extends the long-standing collaborative efforts between DET and Marriott International, and marks another important step in advancing the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global destination for business and leisure. Signed by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Sandeep Walia, COO, Middle East & Luxury, Europe, Middle East and Africa at Marriott International, the MoU reinforces their commitment to accelerate the growth of the city’s tourism and hospitality sectors. The MoU sets the foundation for potential collaborations whereby Dubai will be prominently promoted to guests worldwide through Marriott International’s portfolio of hotels. In addition, potential joint marketing initiatives including multi-channel advertising, high-impact social media campaigns, and influencer collaborations will spotlight Dubai’s unique attractions, cultural heritage, and exceptional experiences, aiming to drive wider international awareness and visitor demand. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, said: “The growth and resilience of our tourism sector is driven by robust strategies and the collective commitment of forward-thinking partners such as Marriott International. The new MoU is inspired by visionary leadership to ensure Dubai remains at the forefront of global tourism and hospitality innovation. By leveraging the reach and expertise of one of the world’s most prominent hotel groups, we are amplifying Dubai’s global profile and delivering richer experiences to our …

Read More »