Miral announced that Yas Island is on track to become a fully contactless destination through the adoption of FacePass. This cutting-edge contactless technology is part of Miral’s digital transformation strategy for Yas Island. Rolled out in phases across the island, it will streamline guest experiences using facial recognition, with Yas Theme Parks leading the way as the first theme parks in the region to adopt FacePass. Mohamed Abdalla Al Zaabi, CEO of Miral commented, “We are thrilled to be pioneering the adoption of the FacePass technology within the regional leisure and entertainment industry, and delivering on our promise of creating a world-class wall-less destination using the latest technology. Yas theme parks will be the first in the region to implement complete contactless access and payment solutions. This cutting-edge functionality is in line with our digital transformation strategy, and a testament to achieving our vision of positioning Yas Island as a top global destination for entertainment, leisure and business.”
Read More »Etihad and Miral sign agreement for entertainment venue on Yas Island
Miral finalised a partnership with Etihad Airways, to secure exclusive naming rights of Yas Bay Arena. As part of the agreement, Abu Dhabi’s first-of-its-kind multi-purpose, indoor entertainment venue will officially be named Etihad Arena. With Etihad Airways’ track record for connecting Abu Dhabi to the world and promoting the UAE as a vibrant and growing hub for culture, business and tourism, the airline is the perfect partner to help further raise the profile of this unique venue and Yas Island as a destination. With both companies playing a key role in the emirate’s economic diversification and development strategy, the new partnership will help position the Etihad Arena as one of the leading entertainment venues in the region and an important addition to Yas Island and Abu Dhabi’s entertainment and tourism offering. Tony Douglas, Group Chief Executive Officer of Etihad Aviation Group commented, “It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, that will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture. Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club.” Commenting on the agreement, Mohamed Abdalla Al Zaabi, CEO of Miral, said, “As our national airline with international reach, Etihad Airways is the ideal partner to help position the newly named Etihad Arena competitively on the local and regional map of live entertainment destinations. The new venue will be a significant addition to the unique offerings on Yas Island and in Abu Dhabi, creating unforgettable experiences, and helping us deliver on our vision to position Yas Island as …
Read More »