Tag Archives: Minor

At a special interview with TravelTV Middle East Amir Golbarg Senior VP Operations MEA Region Minor Hotels shared that the travel trade partners are of paramount importance as they build destinations when opening hotels. “travel trade is of paramount importance to us and we like to be destination builders. We like to create and add new destinations onto the map, and that’s one thing we work very closely in terms of, in particular with our Anantara brand, which is all about being indigenous sustainable luxury. And when you go in and you want to penetrate and create a new destination on the map, you’ve got to work with the travel trade. You’ve got to work with the local governments and the entities. And for us, you know, it’s the whole geosystem of travel coming together. We are an anchor and an establisher that’s going to create the demand. But the demand needs to be known, and to be able to get that voice heard, that’s where the travel trade is key. And you need to bring the entire geosystem together, and one without the other cannot function. So for us, travel trade as a whole has many components that many, unfortunately, look at it in silos. And I think in today’s world, we’ve gone from global back to local. And when you go back to local, then you need to look at who do you need to work with domestically to build the destinations up or to rebuild the perception of the destinations. So for us, that’s a key component, and travel trade plays a significant role in us building destinations.”

Minor Hotels announced the signing of a Memorandum of Understanding (MoU) with Saudi Arabia’s Tourism Development Fund to jointly develop and operate high-quality hospitality and lifestyle projects focused on mountain resorts, wellness resorts and urban hotels within the Kingdom. The first project under this partnership is expected to be announced in H2 this year. The establishment of a strategic partnership between the two parties in exclusive regions in Saudi Arabia, will see the development of multiple hospitality projects over the next couple of years. Minor Hotels will act as an operator and partner in each of the projects, which are expected to become distinct destinations in their respective locations. The group’s flagship brands include Anantara, Avani, Tivoli and Oaks and hospitality projects under these brands will be established in locations across Saudi Arabia mutually agreed by both parties. The development of these hotels and resorts is consistent with the Kingdom’s National Tourism Strategy (NTS) and in line with the Saudi Vision 2030. The projects will be developed in the targeted tourism destinations specified in the National Tourism Strategy and will be announced soon. Saudi Arabia’s Tourism Development Fund supports tourism investment in the Kingdom, linking private sector investors with public funding opportunities. It was set up in 2020 to harness opportunities and fund development in the tourism ecosystem and tourism destinations across Saudi Arabia. The luxury brand Anantara will constitute at least one of the agreed projects. Anantara is known for its experience-led and heartfelt hospitality in some of the world’s most exciting destinations. With Thai roots, Anantara Hotels, Resorts & Spas is already well known in the GCC region and has more than 10 properties in the United Arab …

Minor Hotels announced that it has entered into a Memorandum of Understanding with Diriyah Gate Development Authority to develop a hotel under its luxury Anantara brand.  Diriyah is set to become the historic hub of the Kingdom of Saudi Arabia and will showcase 300+ years of the country’s history through an engaging and inspiring set of cultural, heritage, hospitality, education, shopping and dining experiences for residents, tourists, and frequent visitors. Located just outside the Saudi capital of Riyadh, the Diriyah Gate Development Authority (DGDA) is transforming more than 11 square kilometres of Diriyah into what will become the world’s largest cultural and lifestyle development, which will be home to 38 hotel brands, more than 100 restaurants and 400 plus luxury retail brands and souk offerings. Anantara will be bringing its experience-led indigenous luxury to DGDA with a new hotel. Currently in the final stages of planning, further details of the upcoming new property will be announced soon. Anantara Hotels, Resorts & Spas is well known in the Middle East region through its portfolio of striking properties, including Anantara Qasr Al Sarab Desert Resort in the Liwa Desert in the UAE, Anantara Al Jabal Al Akhdar Resort in Oman and Anantara Banana Island Resort Doha in Qatar. William E. Heinecke, Chairman and Founder of Minor International, parent company of Minor Hotels, commented, “We are excited to announce our intention to be part of what will be one of the world’s most exciting and impressive collections of hotels at Diriyah Gate. This project is second to none globally in terms of scale and luxury and will bring a completely unique experience to the people of Saudi Arabia, residents and tourists alike. I …