The Ministry of Hajj and Umrah has launched an awareness film titled “Journey of a Lifetime”, in a strategic partnership with the General Authority for Awqaf and cooperation of the SAUDIA Group, and several government entities. It comes as part of the Ministry’s efforts to educate pilgrims coming from all around the world to perform the rituals of Hajj and Umrah in Saudi Arabia. The twelve-minute film has been translated to nine languages and presents a series of educational stories that were filmed over a span of a 7-week period in more than 14 locations. More than 800 actors participated in the making of the film to address topics of high interest to pilgrims, including all of the steps that pilgrims take while performing their rituals. The film will be included in SAUDIA’s inflight entertainment system, where guests can enjoy more than 5,000 hours of movies, TV shows, E-books, shopping and weather reports. Prince Sultan Aviation Academy, a subsidiary of SAUDIA Group, hosted the premiere of “Journey of a Lifetime”, under the patronage of the Minister of Hajj and Umrah, His Excellency Dr. Tawfiq bin Fawzan al-Rabiah, the Director General of SAUDIA Group, His Excellency Engr. Ibrahim Al-Omar. The screening was also attended by the Governor of the General Authority for Awqaf, His Excellency Mr. Emad bin Saleh Al-Kharashi, and a number of leaders and employees from entities that participated in this work. Following the screening, Director of the General Department of Media and Corporate Communication, and the Director of the General Department of Awareness at the Ministry of Hajj and Umrah, Turki bin Abdulrahman Al-Khalaf, explained that the film, which is produced by the Ministry, will be shown on …
Read More »Saudi Arabia and Agoda ink deal for vision 2030 to accommodate 30 million Hajj and Umrah pilgrims
Ministry of Hajj and Umrah, Saudi Arabia and Agoda have signed a Memorandum of Understanding (MoU) supporting the Kingdom’s vision of 2030 to increase its capacity for over 30 million pilgrims by utilising Agoda’s technology and travel expertise, marketing platform capabilities, intelligence tools and resources. The agreement was signed by HE Dr Mohammad Saleh bin Taher Benten, Hajj and Umrah Minister, Saudi Arabia, in the presence of Damien Pfirsch, VP — Strategic Partnerships & Programmes, Agoda, during an official ceremony at the office of the Ministry of Hajj and Umrah. Umrah guests to the Kingdom can now visit a dedicated Agoda portal agoda.com/umrah to access select hotels that have been certified by the Ministry of Hajj and Umrah for Umrah visitors and pilgrims bookings, as well as the wider reservation site. Pilgrims can easily find an array of accommodation options and securely book through the multi-lingual and multi-currency portal. Under the MoU, the first to be signed by the Ministry of Hajj and Umrah with a global OTA, the parties will explore how together they will redefine the future of travel for pilgrims from across the world to the Kingdom, working in collaboration to help to build future services, including guest flow and booking accommodation. The MoU will leverage the Ministry of Hajj and Umrah’s knowledge and understanding of the pilgrim’s needs to the holy cities and Agoda’s technology expertise, to enable the partners, so that they can explore ways to use technology to manage the anticipated increase in guests to the Kingdom and make accommodation reservations more accessible, easier, faster and secure. According to Saudi Vision 2030 announced in 2016, the last decade has seen the number of Umrah …
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