Tag Archives: Middle East expansion

The Ascott Limited (Ascott)is scaling its global resort footprint through asset-light expansion. Recent signings across the Middle East and Asia reflect Ascott’s strategic expansion into key leisure hotspots. These include iconic beach destinations such as Marjan Island, Ras Al Khaimah’s premier man-made coral island known for its pristine beaches. Ascott is also entering Patong Beach in Phuket and Jimbaran Beach in Bali. In Vietnam, Ascott is growing its presence in Phu Quoc, voted the world’s second-best island , and Nha Trang, an established coastal city often dubbed the “Riviera of the South China Sea”. The company is also capitalising on emerging opportunities in fast-growing destinations such as Cam Ranh, an up-and-coming aviation and leisure hub, and Sam Son, a rising domestic and regional tourism hotspot. Additionally, Ascott is entering Labuan Bajo, Indonesia – the gateway to Komodo National Park, a UNESCO World Heritage site. In South Korea, it is tapping demand in Gangneung, the leading east coast destination and host of the 2018 Winter Olympics.Ascott signed 11 new resorts in the past 10 months secured via management and franchise agreements. These represent about 5% of its global portfolio of over 1,000 properties, reflecting a strategic focus on the fast-growing leisure segment . This momentum is driven by Ascott’s multi-typology brand strategy, which adapts well-loved brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection and The Unlimited Collection for resort settings. This approach enables efficient scaling in high-potential destinations while fulfilling lifestyle aspirations of its growing Ascott Star Rewards membership and delivering brand-led solutions that drive long-term value for property owners.

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