Tag Archives: Middle East

At a recent press briefing on the latest report to be published by WTTC, Julia Simpson – President WTTC shared that the Middle East will be a central focus in this upcoming analyses, with rapid advancements observed throughout the region. She shared, “Dubai, in particular, continues to outperform expectations. Saudi Arabia is a nation to watch, and I look forward to further engagements as we continue our global exploration. Given our recent collaborations there, and considering significant progress in employment, tourism, and infrastructure, the country’s future looks exceptionally promising. Saudi Arabia has launched an ambitious vision, with investments reportedly exceeding $100 billion and a number of pioneering initiatives underway. The country’s young, well-educated population is a driving force behind these transformative changes. I congratulate His Royal Highness the Prince and Minister of Tourism for their outstanding efforts, and commend Saudi Arabia for its strong support of the World Travel and Tourism Council. For instance, when comprehensive sustainability data was needed, the kingdom provided critical funding and expertise.”

Mabrian, the global travel intelligence platform, analysed seats availability data on flights scheduled in international, one-way, direct flights connecting to nine Middle East destinations (Türkiye, Egypt, Jordan, United Arab Emirates – UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrein), that collectively account for 12% of the total global inbound air seats scheduled for the full year 2025. This study is part of a series of Middle East market insights Mabrian will release in the lead-up to Arabian Travel Market 2025, aiming at sparking discussions on key trends shaping the travel & tourism in the region. Ahead of Arabian Travel Market 2025, this edition addressing the connectivity role in tourism development, Mabrian analysed the international air connectivity evolution and forecasts for 9 top Middle East destinations, revealing their role and potential as global aviation hubs and travel destinations, as well as challenges for a sustainable growth for international air connectivity. Mabrian’s analysis of 2025 international air seat availability reveals key shifts in the Middle East’s aviation landscape, underscoring the need for strategic route development, airline partnerships, and network optimisation to strengthen the Middle East’s position as a global aviation hub. Key take outs of this study indicate that the United Arab Emirates and Türkiye maintain their positions as top global connectivity hubs; Saudi Arabia emerges as a fast-growing competitor; Qatar stabilises after sustained expansion; Egypt and Jordan are set to outpace global growth rates, and Oman, Bahrain, and Kuwait face declining inbound connectivity. Saudi Air Connectivity Soars: A +38% Growth in Inbound Seats Since 2019. The United Arab Emirates (ranking in 7th position worldwide with 88.9 million seats available on international flights) and Türkiye (9th position, with 75.6 million seats) are among the top …

GymNation, the homegrown UAE fitness brand, has announced the launch of the world’s first in-gym hotel, The GymNation Hotel. The new hotel concept provides the perfect spot to reset between sets or crash after a late-night workout – without the need to head home to recover. Available to book directly with GymNation, this isn’t your average hotel, it’s a premium recovery station built for gym bunnies who are ready to spring into action or to take away any excuse from the reluctant gym goers. Have you ever been accused of living in the gym? Well now you actually can. Think dumbbell-shaped towels for that extra fitness flair and a “Press for Protein” button to deliver a fresh protein shake straight to your bed. No time for lounging? Fire up your TV for a quick “Gymflix” fix while you stretch or foam roll. The GymNation Hotel isn’t about hitting snooze, it’s about resetting fast so you can get those gains. Commenting on the launch, Loren Holland, Founder and CEO of GymNation, said, “We’re always looking to innovate and on a recent trip to Riyadh, where, a new idea came to us. While most hotels provide gym facilities, why aren’t there any gyms that provide hotel facilities?” The new hotel launch from GymNation comes as health and fitness continues to boom across the Middle East and gym penetration rates experiencing the fastest growth in the world, with KSA leading at 16.8% CAGR (2020-2023) and UAE at 5.8%. A recent study[1] also found that 90% of travellers from the UAE and Saudi Arabia are proactively working out when they go on a trip. The GymNation Hotel concept is designed to provide a potential new …

According to the latest report by UN Tourism, The Middle East, Europe and Africa see strongest results in 2024 relative to 2019. Middle East record strongest international arrivals with 95 million with international arrivals 32% above pre-pandemic levels in 2024, though 1% higher compared to 2023. Growth is expected to continue throughout 2025, driven by strong demand contributing to the socio-economic development of both mature and emerging destinations. This recalls our immense responsibility as a sector to accelerate transformation, placing people and planet at the center of the development of tourism. Africa (74 million) welcomed 7% more arrivals than in 2019, and 12% more than in 2023. Europe, the world’s largest destination region, saw 747 million international arrivals in 2024 (+1% above 2019 levels and 5% over 2023) supported by strong intraregional demand. All European subregions surpassed pre-pandemic levels, except for Central and Eastern Europe where many destinations are still suffering from the lingering effects of the Russian aggression on Ukraine.

Speaking at the special press conference at ASEAN Tourism Forum, Mohd Amirul Rizal Bin Abdul Rahim, Head of Visit Malaysia 2026 Secretariat shared that Middle East is a very important source market and they will be focusing on two key aspects family and GenZ or millennials. He further stated that the new campaign will be announced in a number of road shows in the Middle East over the next few months to share more details on the extensive programme that they have prepared to welcome visitors to Malaysia. He reiterated that Visit Malaysia 2026 will be unique as they target high yield tourists as well as tourists who seek sustainability when they travel. However, the theme for the year will be ‘Malaysia: a sustainable destination and rich in culture”.

The seventh edition of the Arabian Travel Awards takes place tonight at Conrad Dubai, honouring those who have significantly shaped Middle East’s travel, tourism, and hospitality sectors. This invitation-only event offers a dedicated platform to recognize and celebrate the accomplishments of industry leaders, encouraging their continued contributions to this rapidly evolving region. The Arabian Travel Awards distinguishes itself as a fair and impartial event, with winners selected through a systematic, internet-based voting process. Supported by TravTalkbreakingnews.ae, TravelTVMiddleEast.news, and TravTalkMiddleEast, the awards will showcase and reward excellence across four main categories: Personal Awards, Business Awards, Trending Awards, and Partner Awards. Categories will spotlight Best Business Hotel, Best Family-Friendly Hotel, Best City Hotel, Best Green Hotel, Best Leisure Hotel, Best Destination Management Company, Best Hotel Apartments, Best B2B Travel Portal, Best Luxury Hotel, among others. San Jeet, Director of Arabian Travel Awards, shared, “Our awards continue to evolve, celebrating the dedication and resilience of industry experts. This year is particularly special as we witness record-breaking growth, surpassing pre-pandemic levels in the region. Throughout the region, responsible tourism and hospitality have become more essential than ever. Hence, this is an opportunity to recognize those at the forefront of making the region, globally admired, sustainable destination.” He added, “The resilience of the Middle East sets a global standard in recovery and growth. The public-private partnerships across the GCC have catalysed the region’s strong rebound, ensuring a forward-thinking, collaborative approach. Tonight’s awards will honour those individuals and organizations who, despite challenges, continue to drive the industry forward, marking the start of an exciting new era in the region.”    

Hamad International Airport (DOH) has reported serving 13.7 million passengers in the third quarter (Q3) of 2024, reflecting a robust 7.9 per cent growth compared to the same period last year. Point-to-point traffic also experienced growth by 11.7 per cent, contributing to the airport’s overall performance. The passenger traffic growth was driven by strong demand for air travel, with July marking the airport’s busiest month ever, handling 4,742,068 passengers followed by 4,717,885 passengers in August and 4,246,742 in September. In the Middle East, the key growth countries were Saudi Arabia, UAE and Bahrain while in Europe, the growth was led by Spain, United Kingdom and Germany. China market grew by over 43 per cent compared to the previous year. The number of aircraft movements at Hamad International Airport reached 71,425 during Q3 2024, which is 6.2 per cent more that the same period in the previous year. This included 24,179 take-offs and landings in July, 24,329 in August, and 22,917 in September. This strong performance highlights the airport’s growing role as a major global aviation hub, handling increased volumes of air traffic with efficiency and precision.

Speaking with TravTalkME Middle East,  Joyce Wang – Executive Director of Messe Berlin Asia Pacific, Organiser of ITB Asia, MICE Show Asia and Travel Tech Asia shared that this year ITB Asia concluded with immense growth from the Middle East and Europe. Wang shared, “So we not only had exhibitors from the Middle East, but we also had buyers from the Middle East coming down to Asia. It’s a big market for us. For the Middle East, we are looking at two important sectors, wellness travel as well as luxury travel. They are coming in quite well and a big trend this year. Lots of regional and local NTOs are actually looking into tapping into these two themes to attract the Middle East buyers.” She further reiterated that this year’s 3 day show concluded on a positive note with 45,000 business appointments, 18,500 visitors from 85 countries featuring 1950 exhibitors and over 1400 buyers across the globe.

According to a new report released by Kearney titled: “In the mind of global travelers: how travelers’ evolving expectations are reshaping tourism” which explores preferences and priorities as international tourism traffic is poised to outpace pre-pandemic levels this year. The Middle East, for example, is well poised to capitalize on this given the visionary projects and substantial investments in tourism infrastructure being made. “Tourism in the Middle East is still in its early stages and it takes time to build a strong reputation, so it’s encouraging to see emerging destinations like the Red Sea coastline, the Albanian Riviera, Patagonia, and Lijiang making tourists’ shortlists. This suggests that with continuous asset development and strategic marketing, countries in the region can position themselves as increasingly desirable global destinations,” commented Pascal Armoudom, Partner at Kearney Middle East & Africa. It was stated that emerging destinations are gaining ground on travelers’ preferred lists, signaling a significant shift in global tourism trends. The report released at the Future Hospitality Summit in Dubai highlights that while travelers still prefer iconic destinations, over-tourism remains a growing concern, presenting promising opportunities for emerging markets. When looking into evolving preferences, travelers are favoring destinations that offer both leisure and urban experiences. Sun, sea and lifestyle remain the top choice, with Dubai coming in fourth globally after Miami, Bahamas, and the Maldives. There is a notable shift towards ecotourism as more globetrotters – particularly millennials – seek sustainable experiences that connect them with nature while minimizing environmental impact. A significant 86% of respondents aged 25-34 expressed a strong preference for tourism destinations minimizing environmental impact, looking for green mobility at their destination, and supporting eco-friendly accommodations. This trend presents an enormous opportunity …

According to Mabrian, Saudi Arabia, United Arab Emirates and Egypt are becoming the most popular destinations for autumn travel by German travellers. In the findings it is shared that German travellers are increasingly looking beyond traditional European destinations for their autumn getaways, with a noticeable shift toward long-haul destinations, including alternatives in the Middle East. According to Mabrian, the global travel intelligence platform part of The Data Appeal Company, demand for autumn travel to the region has surged, with countries like Saudi Arabia, the United Arab Emirates, and Egypt seeing significant increases in flight searches and inspirational demand. These findings combine cyclical data about Germans’ autumn travel interests and motivations, along with inspirational travel demand data based on Mabrian’s Share of Searches Index, that reflects the strength of travel demand based on flight searches behaviour. Given a source market and a period of time, the Share of Searches Index is a percentage that correlates the total flight searches globally with spontaneous searches for specific destinations. For this analysis, Share of Searches Index tracked flight searches in Germany, made at least three months in advance, for trips between September and November 2024, focusing on top performing destinations for the German travel market. “Unlike confirmed bookings, this ratio shows the degree of market interest in certain destinations,” says Carlos Cendra, partner and director of Marketing and Communication at Mabrian. “Whether reservations are confirmed depends on many factors, from available connectivity, flight and accommodation prices, or other phenomena that may influence travellers’ willingness to purchase or spend.” Data also indicates that 2024 fall travel plans from Germans reflect a shifting trend, a slight readjustment of the yet strong demand to Mediterranean destinations, and …