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‘Beyond Better, Forward Together’ went way beyond a catchy tagline for Emirates’ Commercial Operations Management Conference, delivering action-packed, high-voltage sessions for more than 300 of its leaders and senior executives based globally and locally. Over two days this week, the audience were taken through an inspirational journey that mapped out Emirates’ solid strategy around fleet, destinations, products, and unimaginable growth – all wrapped around the airline’s hub Dubai. Dinner at the Museum of the Future, Dubai’s latest iconic attraction and a strategic partner of the airline, served as a fitting backdrop for the programme on day one. All of it was topped by an impromptu visit by HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group that brought the attendees to their feet. Invited speakers enlivened the conference with their take on aviation, tourism and the economy. Speakers included: HE Helal Saeed Al-Marri, Director General of Dubai’s Department of Economy and Tourism; Arjun Vir Singh, Partner with Arthur D. Little’s Financial Services Practice; and Nawal K. Taneja, consultant and author with more than five decades of experience in aviation. Adnan Kazim, Emirates’ Chief Commercial Officer said: “We are once again firmly set on the path of a massive growth trajectory in travel, and Emirates is ready and revving up to optimise every opportunity, as is Dubai. This conference was one of our biggest platforms to rally our leaders and senior executives, who are also some of Emirates and Dubai’s biggest brand advocates globally. They’ve now witnessed first-hand the many exciting initiatives rolled out by the airline and the city over the past two years, thanks to strong and visionary leadership. We’re absolutely thrilled with …

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