Tag Archives: ME region

Accor has been saying ‘ALL Thanks To You’ over the month, at a series of appreciation events hosted by the formidable Accor sales teams. Designed to acknowledge and recognise the value its partners, clients and corporate advisors bring to Accor, the events, hosted in Dubai, Riyadh, Abidjan, and Istanbul proved to be a momentous success, with over 1000 travel partners across a wide range of industries, coming together to enjoy the Accor hospitality. The coordinated events were also an opportunity for Accor to showcase its brands, new hotels, and introduce new key executives across the sales and business events teams. The Group’s ALL Meeting Planner programme, where year-round, event organisers can earn points and use these to cover up to 15% off their event bill and access redemption rewards, including world-class experiences, was also highlighted. Continuing the theme of thanks and appreciation, the Sales team, along with representatives from over 80 hotels across Middle East, Africa and Türkiye visited with key clients in each destination to update on the Group’s commitment to sustainability, which includes removing all single-use plastic items from the guest experience and reaching net zero carbon emissions by 2050, Hotel refurbishments and new developments. Paul Stevens, Chief Operating Officer, Premium, Midscale & Economy Division, Middle East, Africa and Türkiye at Accor, said: “Our ALL Thanks to You appreciation events held across key destinations within the Middle East, Africa and Türkiye region were a great success. “The gatherings were a celebration of the strong bonds that unite us with our trade partners and clients acknowledging our heartfelt gratitude for their invaluable support and loyalty to Accor. “In a world where relationships matter more than ever, we look forward to continuing to …

The Middle East saw the strongest relative growth, with international arrivals exceeding by 36% pre-pandemic levels in Q1 2024, or 4% above Q1 2023. This follows an extraordinary performance in 2023, when the Middle East became the first world region to recover pre-pandemic numbers (+22%). UN Tourism shared that international tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. According to UN Tourism, more than 285 million tourists travelled internationally in January-March, about 20% more than the first quarter of 2023, underscoring the sector’s near-complete recovery from the impacts of the pandemic. In 2023 international tourist arrivals recovered 89% of 2019 levels and export revenues from tourism 96%, while direct tourism GDP reached the same levels as in 2019. UN Tourism’s projection for 2024 points to a full recovery of international tourism with arrivals growing 2% above 2019 levels. In line with this, the newest data released by the UN specialized agency for tourism show that: Yet it also recalls the need to ensure adequate tourism policies and destination management, aiming to advance sustainability and inclusion, while addressing the externalities and impact of the sector on resources and communities Europe, the world’s largest destination region, exceeded pre-pandemic levels in a quarter for the first time (+1% from Q1 2019). The region recorded 120 million international tourists in the first three months of the year, backed by robust intra-regional demand. Africa welcomed 5% more arrivals in the first quarter of 2024 than in Q1 2019, and 13% more than in Q1 2023. The Americas practically recovered pre-pandemic numbers this first quarter, with arrivals reaching 99% of 2019 levels. International tourism is experiencing a rapid recovery in Asia and the Pacific …