Tag Archives: Marriott International

Sheraton Hotels & Resorts, Marriott International’s most global brand continues its transformation journey with a nod to its timeless pioneering legacy, as it unveils a new logo that pays homage to its past and depicts its vision for the future. The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe. “The logo’s evolution reflects the renewed energy and firm commitment we are making to our owners and guests to the resurgence of this iconic brand.  More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience,” said Mara Hannula, Vice President, Global Brand Marketing, Classic Premium Brands. “This was the final piece of the redesign puzzle and offers a modernized look and feel to match our reimagined spaces while maintaining the powerful equity and recognition of the original logo.” The new Sheraton experience will be available to guests later this year in Phoenix. The transformed 1,000-room Sheraton Grand Phoenix hotel which the company purchased in 2018 will bring to life the first of Sheraton’s full on-strategy hotel along with other exciting innovations. “We are excited to introduce the new direction of the brand’s iconic symbol in the Middle East and Africa, where Sheraton has nurtured long-standing relationships with guests, owners and communities for over 50 years,” said Sandra Schulze–Potgieter, Vice President Premium & Select Brands, Marriott International Middle East and Africa. “In line with the transformation of the brand, we are excited to showcase our early adopter properties soon, the Sheraton Jeddah Hotel and Sheraton Grand Hotel, …

Majid Al Futtaim celebrated the opening of Aloft City Centre Deira, Dubai, at an event attended by VIPs, media and influencers from the United Arab Emirates (UAE). The opening of the event took place in the presence of Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding, and Arne Sorenson, President and Chief Executive Officer, Marriott International. Operated by Marriott International, Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ outdoor screen and the Aloft brand’s signature programming. The urban hotel is a lifestyle destination catering to both leisure and business travellers. Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming and thoughtful technology incorporated to enhance the guest experience. Jalil Mekouar, Chief Executive Officer – Hotels, Majid Al Futtaim – Properties, said, “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”

Four Points by Sheraton has announced the opening of Four Points by Sheraton Makkah Al Naseem in Saudi Arabia – the brand’s largest property globally. Adding over 1,100 rooms to the Holy City, the hotel is situated in the Al Naseem district and is in close proximity to the centre of Makkah and the holy Masjid al-Haram. “The trajectory for religious tourism into Saudi Arabia continues to grow, resulting in a strong demand for hotels in the Holy Cities,” said Alex Kyriakidis, President and Managing Director – Middle East & Africa, Marriott International. “We are delighted to open our fifth property in the Holy City of Makkah. Four Points by Sheraton Makkah Al Naseem offers pilgrims the brand’s excellent service and a comfortable hospitality experience in the Holy City. With this opening, we now operate 24 hotels in the country and are on track to double our presence in the Kingdom in the next five years.” Four Points by Sheraton Makkah Al Naseem features 1,136 spacious and modern guest rooms including 121 suites, offering unmatched views of the holy city of Makkah. Reflecting the brand’s promise to provide what matters most to today’s independent travellers, the hotel offers the brand’s defining touches including complimentary bottled water in all rooms, fast and free Wi-Fi throughout the hotel and an energising breakfast with fresh coffee. The hotel includes four dining concepts, Al Sharq, Asia House and two Lobby Cafés.

Marriott International and Al Habtoor Group, have agreed that Marriott International will no longer manage or otherwise be associated with The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City, with effect from July 31, 2018. These hotels will no longer be part of the St Regis, W Hotels and Westin Hotels global brand portfolios. This is a mutual decision reached amicably between the parties. After July 31, 2018, the management of these hotels will be transferred to the owning company. The parties are working closely together to ensure a smooth and seamless transition for associates, clients and partners. “Al Habtoor Group continues to be an important partner of Marriott International. We value the relationship and thank them for their partnership, wishing them all the very best in their future endeavors,” said Alex Kyriakidis, President and Managing Director Middle East and Africa, Marriott International. The UAE continues to be a key growth market for us and our momentum of growth in this market demonstrates the trust owners have in our compelling brands and their interest to tap into Marriott International’s distribution, network and globally recognised loyalty programme. As a company we continue to explore and discuss opportunities that are in line with our overall growth strategy.”

As part of its ongoing commitment to the Kingdom of Saudi Arabia, Marriott International has announced three deal signings in Jeddah with the Al Murjan Group. The projects will add over 500 rooms in the country and feature the Middle East’s first Delta Hotel by Marriott along with Jeddah’s first Marriott Executive Apartments and Four Points by Sheraton. “We are delighted to work with the Al Murjan Group on three exciting new projects in Saudi Arabia. In doing so, we will be expanding our brand portfolio in the region with the debut of Delta Hotels by Marriott while further strengthening the presence of Four Points by Sheraton and Marriott Executive Apartments,” said Alex Kyriakidis, President and Managing Director -Middle East and Africa, Marriott International. The Delta Hotels by Marriott Jeddah Al Salam and Marriott Executive Apartments Jeddah, Al Salam will be located on King Abdulaziz Road and Al Salam Road at the Globe Roundabout in Jeddah. Developed by the Al Murjan Group, the mixed-use project will include commercial and retail space along with the two hotels. The hotels are scheduled to open by 2023. Delta Hotels by Marriott Jeddah Al Salam will feature 175 rooms including 25 suites, two dining outlets, recreational facilities and a 3,000 sqm grand ballroom with pre-function space including four meeting rooms. Marriott Executive Apartments Jeddah, Al Salam will operate 100 stylish apartments (one, two and three bedrooms) with fully equipped kitchens along with a dining outlet, a fitness centre and swimming pool. Four Points by Sheraton Jeddah, Corniche Obhur will be located on the South Obhur Corniche and will include 306 rooms – 196 studio rooms and 110 one bedroom suites, two F&B outlets, a fitness …

Marriott International has announced the re-launch of its Arabic website to enhance the online customer journey of the Arab traveller. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement detailing the company’s ambitious growth plans for the Middle East and Africa region where it will expand its current portfolio by 50 per cent, and as a result add 30,000 jobs. With such an emphasis placed on the region, the relaunch of its Arabic website is the next step in an exciting growth story. To mark the occasion this Ramadan, Marriott International hosted a Majlis panel joined by Aida Al Busaidy, Director, C2C Marketing & Campaigns at DTCM, Talal Al Rashed, Co-founder Contourage and Hospitality Consultant and Vladimir Dabbah, Vice President, Global Sales MEA at Marriott International. The esteemed panel discussed the importance of catering to the Arab Traveler, who often have a fierce sense of pride and remaining true to their identity. Arab travellers generate more than double room revenue per stay compared to other travellers, and annual revenue per Arab customer is 38 per cent higher than other travelers. In order to cater to the traditional customs of the Arab travelers, symbols of Arab culture should be demonstrated in both communication and on hotel properties.

Majid Al Futtaim and Marriott International have announced the opening of Aloft City Centre Deira, the Aloft brand’s third property in Dubai. Owned and developed by Majid Al Futtaim, Aloft City Centre Deira is situated in the cultural heart of Dubai and is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ OUTDOOR screen and the Aloft brand’s signature programming. Jalil Mekouar, Chief Executive Officer of Hotels at Majid Al Futtaim – Properties said, “I’m delighted to announce the opening of the Aloft City Centre Deira, which is our 13th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our VOX Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai’s hospitality sector and will see us create even more authentic and personalised experiences that will delight guests in our home market. Aloft City Centre Deira is testament to our unique integrated destination offering, that brings together our award-winning hospitality, shopping, leisure and entertainment lifestyle excellences to create memorable experiences for our guests.” Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming, and thoughtful technology incorporated to enhance guest experience.

Marriott International has signed a distribution co-operation agreement with Al Tayyar Travel Group (ATG), which will establish direct connectivity between the two companies and allow ATG to pull inventory and rates in real time from Marriott International’s reservations systems. The agreement is mutually beneficial to both companies as Marriott International will have access to ATG’s wide reaching network within KSA and beyond. Neal Jones, Chief Sales & Marketing Officer Middle East & Africa, Marriott International said, “We are delighted to consolidate our partnership with this exciting new connectivity announcement. Al Tayyar Travel Group has invested significantly in technology and payment platforms, and Marriott International is extremely proud to be able to dynamically connect our reservation systems to the mutual benefit of our companies. This will ultimately provide better service and availability of inventory to the travel trade and consumers in the MENA region.” “Our partnership with Marriott International provides customers with seamless access to a globally renowned hospitality company, and its wide-ranging offer of brands and properties, as well as the best available rates,” said Abdullah Aldawood, CEO, Al Tayyar Travel Group. “This agreement will further accelerate the growth of our company. We are delivering on our transformation strategy of being a leading online travel agency and holiday advisor in MENA, offering Omni-channel travel services,” Aldawood said.

Protea Hotels by Marriott, in partnership with Zambian business giant, Union Gold Zambia Limited, has signed Protea Hotel by Marriott Bonanza Estate, Lusaka. With 241 rooms, the hotel will be the largest operating hotel under the brand in the country. Strategically located within the new upmarket lifestyle hub, the hotel will be within easy reach from the international airport and major city landmarks. “Protea Hotel by Marriott Bonanza Estate, Lusaka will be a significant addition to our fast growing portfolio,” says Volker Heiden, Vice President, Protea Hotels by Marriott, Marriott International, Middle East and Africa. “The hotel’s planned facilities are geared to provide for a range of much-needed amenities in the city – additional conferencing venues, high-end food and beverage services and a spa. Most exciting is the amphitheatre which will attract mega events into the city.” According to Mark O’Donnell, Chairman, Union Gold Zambia, “We have enjoyed a mutually beneficial relationship with Protea Hotels for the past 17 years, and look forward to the expansion of our association through the development of this new property. Our new venture will meet the rising demand for quality lodging in the country.”

Marriott International announced the opening of Aloft Palm Jumeirah, the first Aloft to open in Dubai. Located on the Eastern crescent of the Palm Jumeirah, the hotel offers 206 loft-inspired guestrooms with airy 9-foot-high ceilings and excellent views over the Arabian Gulf. All rooms feature the brand’s signature offerings, such as an ultra-comfortable plush bed, walk-in shower, Wi-Fi, 49-inch LCD TVs linked to a Plug & Play connectivity panel. Rooms are also equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys. “We are thrilled to celebrate the opening of our first Aloft in Dubai, situated on one of the world’s most sought-after destinations – the Palm Jumeirah,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We see a strong demand for Aloft properties in the region as the brand continues to redefine the traditional hotel experience with its vision and innovation.  In the UAE alone, the brand will double its portfolio in the next three years with five new openings,” he added.