Tag Archives: Malta tourism

Emirates signed a Memorandum of Understanding (MoU) with the Malta Tourism Authority to bolster inbound tourism through collaborative marketing efforts. The MoU was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations (West) Europe and Americas and Carlo Micallef, Chief Executive Officer, Malta Tourism Authority, during ITB Berlin, Germany’s premier travel trade exhibition. The signing ceremony was also attended by senior executives from both organizations. Under this strategic alliance, Emirates will leverage its expansive global network to promote Malta as a premier leisure destination. Key initiatives will include organizing media familiarisation trips from key target markets to showcase Malta’s unique appeal as a Mediterranean gateway. The two entities will further explore joint advertising campaigns and collaborations with tour operators and travel agents to develop compelling promotional packages. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “Malta has been a key destination in our European network for over two decades, and we’ve witnessed its growing popularity as a sought-after leisure gateway over the years. This agreement reaffirms our commitment to supporting Malta’s tourism industry by leveraging our global reach to further boost inbound travel. Our daily service, operated by a Boeing 777-300ER—the largest scheduled passenger aircraft serving the destination—ensures that travellers enjoy our award-winning products and services, while local businesses benefit from the significant cargo capacity we offer on the route.” Malta’s Deputy Prime Minister and Minister for Foreign Affairs and Tourism Hon. Ian Borg said: “This agreement will continue strengthening the long-standing collaboration between Malta and Emirates, while helping us reach out to more travellers, as we spread the word about the Maltese Islands’ unique attractions and experiences. By joining forces with international airlines and other key industry …

Malta Tourism Authority won the title as the ‘Best Market Engagement by a tourism board’ award at the sixth edition of the Arabian Travel Awards 2023. Faraz Ahmed Khan – General Manager – Aviareps shared, “The Arabian Travel Awards 2023 held special significance, recognizing the achievements of our clients, Mauritius and Malta. The event’s organization and entertainment were of top-notch quality! Congrats to ATA team. Securing an Arabian Travel Award 2023 is a significant emotional milestone. Winning in two categories is genuinely satisfying. Our immeasurable gratitude for this honor fuels the belief that we deserved even more. These awards are more than triumphs; they mirror our deep passion. Fueled by gratitude, we’re determined to surpass expectations in 2024, aiming for success in additional categories. Eagerly anticipating ATA 2024.”