Tag Archives: Majid Al futtaim

Majid Al Futtaim  opened Snow Oman on 24 December, the largest snow park in the MENA region. Set in the heart of the Mall of Oman, Snow Oman covers a sprawling area of 14,830 square metres with a “Desert Blizzard” theme – a reimagined world where Oman’s cityscapes and sand dunes are covered in real snow. The coolest must-visit destination will feature family-friendly rides such as the Mountain Thriller, Snow Bullet, Slide Winder, Cloud Climber, and Zorb Ball, unique attractions such as Cold Town Muscat, Frozen Shipwreck and Lighthouse, and a 475-square metre ice rink. Like its sister brands Ski Dubai and Ski Egypt, Snow Oman is now home to a colony of king and gentoo penguins who are provided with the best possible care in a custom-built penguinarium. In 2005, Majid Al Futtaim pioneered a one-of-a-kind, sub-zero leisure offering in the Mall of the Emirates: Ski Dubai. The award-winning experience has been recognised as the World’s Best Indoor Ski Resort by the prestigious World Ski Awards for seven consecutive years. In 2017, Ski Egypt opened in the Mall of Egypt and set an all-new record for being the first of its kind in the African continent. Be the first to experience Oman’s first and only indoor snow destination, Snow Oman. Book your tickets now at snowoman.com.

Majid Al Futtaim Leisure, Entertainment & Cinemas, the region’s premiere leisure pioneer, has signed a deal with Immersive Gamebox (IGB) to introduce seven hyper-immersive and interactive ‘Gameboxes’ to Magic Planet in City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah, giving visitors access to 12 different experiences. The partnership underscores Majid Al Futtaim’s commitment to evolving and diversifying its offering in line with customer preferences and emerging trends. IGB (formerly known as Electric Gamebox) is a leading immersive      gaming company which designs and develops interactive digital smart rooms called ‘Gameboxes’     , catering      for groups of two to six players per Gamebox. The platform is a completely new genre of group entertainment featuring cutting-edge technologies, including      patented touch screens, 3D motion tracking and      surround sound      to deliver a hyper-immersive shared gaming experience     . IGB has a growing library of licensed and original IP games created by its in-house studio. All titles will be available at Magic Planet including Alien Aptitude Test, Ticket to Mars, Psychedelic Mansion, James Bunny: Casino Tropicale, and Squid Game      lasting 60 minutes each, as well as Temple of Coins, Angry Birds, Block Smash Mania, Trivia Mash-up, lasting 15-30 minutes each and kids’ games including Temple of Coins Junior, Tip Tap Memory Challenge and Shaun the Sheep: Championsheeps, lasting 15-30 minutes each. IGB will also be providing localised versions of these games in Arabic. Commenting on the partnership, Mark D. Haak Wegmann, Managing Director, Majid Al Futtaim Leisure and Entertainment said, “Immersive Gamebox (IGB) is a pioneering gaming company, and we are excited to partner with them to expand our offering at Magic Planet. Together, we will introduce technology-enabled shared play and a whole new genre of …

Majid Al Futtaim has announced that it will be the Official Hotel Partner for the UK Pavilion at Expo 2020 Dubai. The partnership was officiated at an event held by Majid Al Futtaim at the Kempinski Hotel, Mall of the Emirates on Monday 24 May. The celebration was attended by Her Majesty’s Ambassador Patrick Moody, Her Majesty’s Trade Commissioner Simon Penney, UK Commissioner General for Expo 2020 Dubai Laura Faulkner OBE, and officials from the Department of International Trade UAE. Majid Al Futtaim was represented by Ahmed Galal Ismail, Chief Executive Officer, Majid Al Futtaim – Properties, Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties and Khalifa Bin Braik, Managing Director, Majid Al Futtaim – Hotels. The collaboration aims to foster opportunities between Majid Al Futtaim, UK entities, businesses and travellers in the lead up to Expo 2020 – and beyond its six-month run that begins on 1 October 2021 – by promoting the company’s compelling range of hospitality, leisure and entertainment experiences, shopping and F&B offerings. In line with this, the agreement will see Majid Al Futtaim host distinguished guests and celebrities from the UK and provide them with exclusive VIP services and experiences during Expo 2020. This will include hosting all British delegations in its world-class hotel brands. Additionally, opportunities to participate in key UK Pavilion business events will be an important benefit for Majid Al Futtaim and its partners as part of the relationship. Khalifa Bin Braik, Managing Director, Majid Al Futtaim – Hotels, said, “Becoming the official hotel partner of the UK Pavilion at Expo 2020 is an incredible honour. As proud partners, we look forward to welcoming the British delegations and their …

Majid Al Futtaim has opened a variety of world-class entertainment experiences at City Centre Al Zahia including the largest cinema and largest bowling alley in Sharjah as well as the region’s leading family entertainment centre, Magic Planet. VOX Cinemas City Centre Al Zahia is taking the cinematic experience to the next level with cutting-edge audio-visual technology and an array of signature concepts including three GOLD auditoriums for moviegoers who want to indulge in fine dining, a KIDS auditorium and party room for little movie fans as well as a new cinema offering, which features comfortable double couches for a shared experience. Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “Movies are a vital part of social life and, we’re extremely excited to open the largest cinema in Sharjah, which offers audiences an exceptional cinematic experience with advanced technology that can’t be replicated at home. VOX Cinemas City Centre Al Zahia marks our fourth cinema opening across the region in the wake of Covid-19 and reaffirms our unwavering confidence in the industry. Cinemagoers have demonstrated time and time again the desire to experience the shared, exhilarating and unrivalled experience of watching a movie on the big screen and, the recent reopening of movie theatres in Los Angeles and New York, is a major step towards recovery of the box office.” Mitchell added, “We’re also thrilled to be adding to our portfolio with an all-encompassing entertainment venue which features a dynamic selection of interactive and immersive attractions for the whole family. The family entertainment category is evolving and, as a customer-centric brand, Majid Al Futtaim is continuously diversifying its offering to ensure …

Majid Al Futtaim launched the region’s first cinema in the snow and the world’s only movie theatre in an indoor ski resort. Snow Cinema by VOX Cinemas allows guests to experience the magic of movies on the snow-laden slopes of Ski Dubai, which has been crowned the ‘World’s Best Indoor Ski Resort’ for five consecutive years. Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “At Majid Al Futtaim, we continue to push the boundaries of possibility and, after brining the magic of movies to the region and making snow in the desert a reality, we’re extremely excited to launch the Middle East’s first cinema in the snow. Snow Cinema by VOX Cinemas underpins our commitment to innovation as we constantly strive to redefine the cinematic experience for our valued guests and introduce new offerings that go beyond their expectations.” Mitchell added, “This year, celebrating togetherness is more important than ever and Snow Cinema allows family and friends to enjoy socially-distanced entertainment in the hugely unique setting of the ‘World’s Best Indoor Ski Resort’.”

Majid Al Futtaim announced the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol. From December 11 until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas. Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’. “At Majid Al Futtaim, we are constantly looking for new ways to enhance the guest experience. Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of …

Majid Al Futtaim has announced a new opening date for its flagship Mall of Oman. The mall is now scheduled to open its doors to customers in September 2021. The revised opening schedule has been put in place to ensure that Mall of Oman’s tenant partners are best placed, with ample time, support, and resources, to prepare their new stores adequately. This will enable them to deliver the quality of service they and Majid Al Futtaim are renowned for. Shireen El-Khatib, Chief Executive Officer, Majid Al Futtaim – Shopping Malls said, “We take great pride in crafting cherished memories for the friends and families that make up the communities in which we operate. To accomplish this, we believe we must make use of every resource and take every step that we can to deliver the standard of customer service for which we are acclaimed. That is precisely why we have taken this considered and thought-out decision to put in place a new opening date for Mall of Oman.” Mall of Oman is primed to become Majid Al Futtaim’s fifth and largest shopping and entertainment destination in the Sultanate. It will have 145,000 sqm of retail space, comprising of dining outlets and a range of lifestyle experiences. In addition to 350 retail outlets, the mall will also house Oman’s largest VOX Cinemas, a Magic Planet family entertainment centre, a 12,100 sqm Carrefour Hypermarket, and the largest indoor snow park in the Sultanate. Additionally, the mall will play a significant role in supporting local communities, enhancing the Sultanate’s retail and entertainment offerings for both residents and tourists, and boosting the local economy by creating 3,500 jobs once opened.

Majid Al Futtaim announced that VOX Cinemas are reopen in Abu Dhabi and Al Ainfrom Monday, August 17 in compliance with the recent ruling by the Department of Economic Development in Abu Dhabi. In recent months, Majid Al Futtaim has reopened its leisure, entertainment and cinemas experiences across the Emirates including Dubai, Sharjah, Ras Al Khaimah and Ajman. VOX Cinemas have undertaken extensive precautionary measures and put in place an all-encompassing sanitisation and physical distancing plan. During the temporary closures, Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its entertainment concepts and used the findings to proactively reimagine the guest experience. Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “Cinemas representing 48% of the global box office are now open, including China, which has the largest number of commercial cinema screens in the world, and we are excited about rebuilding the film industry with back-to-back blockbusters in the coming months. Following the premiere of Scoob! last week and new releases including Ava and Black Water Abyss, we witnessed a 30% increase in ticket sales in UAE compared to the previous week.” Mitchell added, “We have extensive measures in place at VOX Cinemas and have introduced innovative new measures to allay any concerns our guests may have. We are excited, prepared and ready to welcome back our guests and employees to Abu Dubai and look forward to reopening more of our entertainment experiences across the region as restrictions are eased.”

As the 24th edition of Dubai Shopping Festival (DSF) begins, travel agents, tour operators and hoteliers ensure logistics are handled with care. To mark the special occasion, Majid Al Futtaim’s six shopping malls hosted a 12-hour mega sale, offering shoppers an incredible 25 to 90 per cent reductions across participating stores. Other events include fireworks display and plenty of chances to win big through a raffle, with the ultimate prize worth over AED 50,000 to spend at Majid Al Futtaim malls during DSF. This year, Dubai Shopping Festival is running from December 26, 2018  to February 2, 2019. Visitors to this year’s Dubai Shopping Festival (DSF) will be treated to a host of entertainment on New Year’s Eve and New Year’s Day with Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, giving more reasons to visit the city’s malls and landmarks on December 31, 2048 and January 1, 2019. During the day, shoppers can enjoy the best deals across fashion and jewellery, while at night, visitors can watch multiple fireworks and many live concerts, events and gala dinners across the city. Shoppers visiting Al Barsha Mall, Al Bustan Centre, Al Mulla Plaza, City Centre Shindagha, City Centre Me’ aisem, Burjuman Centre, Karama Centre, Oasis Mall, Dubai, Dubai Outlet Mall, Etihad Mall, Reef Mall, Times Square Centre and Century Mall have the chance to win a cash prize from AED 10,000 by spending over AED 200 on December 31.  From January 5, and every Saturday until February 2, one lucky winner who spent AED 200 on or before December 31 will be drawn to step on to the Global Village stage and spin-the-wheel to win a cash prize …

Majid Al Futtaim celebrated the opening of Aloft City Centre Deira, Dubai, at an event attended by VIPs, media and influencers from the United Arab Emirates (UAE). The opening of the event took place in the presence of Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding, and Arne Sorenson, President and Chief Executive Officer, Marriott International. Operated by Marriott International, Aloft City Centre Deira is the first hotel in the region to offer movie-themed suites, alongside a VOX Cinemas’ outdoor screen and the Aloft brand’s signature programming. The urban hotel is a lifestyle destination catering to both leisure and business travellers. Aloft City Centre Deira delivers a fresh approach from the traditional hotel landscape with its emphasis on a lively, in-hotel social scene, modern design, innovative music programming and thoughtful technology incorporated to enhance the guest experience. Jalil Mekouar, Chief Executive Officer – Hotels, Majid Al Futtaim – Properties, said, “I’m delighted to announce the official opening of Aloft City Centre Deira, our 13th hotel in the region, to the public. Majid Al Futtaim strives to create and deliver compelling experiences through our unique destinations, and together with Marriott International, we have launched a concept that is an integrated lifestyle development aimed at establishing a new benchmark for experiential travel in Dubai’s hospitality sector, offering more authentic and personalised experiences within one destination.”