Tag Archives: Madinat Jumeirah

For the first time, over 180 sales and marketing professionals in the hospitality industry came together at the Madinat Jumeirah for the region’s inaugural ‘Revenue Optimization Conference (ROC)’ hosted by Hospitality Sales and Marketing Association (HSMAI). This was ROC’s fifth global event of the year, with other ROC locations including The United States, The Netherlands, Singapore, and Brazil. The conference brought together revenue management, distribution, sales and marketing executives in the hotel industry with a programme comprising education, collaboration and innovation. Robert A Gilbert, CHME, CHA, President and CEO, HSMAI, said, “The Middle East is one of the most rapidly expanding markets for hospitality and we’re pleased to bring timely insights into revenue optimisation to the region’s hotel professionals.” The conference featured an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, Research and Business Operations, PhocusWright. Other programmes throughout the day included panels on pricing strategy, digital marketing, key revenue management topics, and did not miss on covering MiCE and the value proposition of hotel restaurants and bars. HSMAI ROC Middle East also featured an impressive partner showcase; Gold Partners included Almosafer, Cendyn and Duetto; Silver Partner included Illusions, iWTX, Jumeirah and Tajawal; among other 19 Bronze and support partners. Mona Faraj, Managing Director, HSMAI Middle East Chapter, said, “HSMAI is delighted that ROC has been so well received by both our regional and international attendees, and we are excited to showcase an even more compelling line up of speakers and discussions next year. HSMAI is committed to growing business for hotels and their partners, and we are the industry’s leading advocates for intelligent and sustainable hotel revenue growth. We look forward to further engaging with the …

The Dubai Health Authority (DHA) has launched the Dubai International Health Tourism Forum in association with Global Healthcare Travel Forum and World Health Travel Congress at the Madinat Jumeirah, Dubai. The two-day conference from February 20-21 is in line with the vision and the strategic goal of transforming Dubai into a global destination for health tourism. It comprises interactive conference, exhibition and hosted buyer programme for hospital groups, medical travel organisations and health services companies to increase their international presence and patient network, while gaining market share in this ever-growing industry. The hosted buyer programme is organised by the World Health Tourism Congress (WHTC), an exclusive congress targeted at top level senior executives from corporate buyers and government institutions from all over the world. The event attracted 80 best qualified corporate buyers mainly from the GCC area, Africa, Europe, Asia, Russian speaking countries, and North America. The hosted buyer sessions will be dedicated to pre-arranged one-on-one meeting between global corporate buyers and solution providers.