Tag Archives: Mabrian

Mabrian, the global travel intelligence platform, analysed seats availability data on flights scheduled in international, one-way, direct flights connecting to nine Middle East destinations (Türkiye, Egypt, Jordan, United Arab Emirates – UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrein), that collectively account for 12% of the total global inbound air seats scheduled for the full year 2025. This study is part of a series of Middle East market insights Mabrian will release in the lead-up to Arabian Travel Market 2025, aiming at sparking discussions on key trends shaping the travel & tourism in the region. Ahead of Arabian Travel Market 2025, this edition addressing the connectivity role in tourism development, Mabrian analysed the international air connectivity evolution and forecasts for 9 top Middle East destinations, revealing their role and potential as global aviation hubs and travel destinations, as well as challenges for a sustainable growth for international air connectivity. Mabrian’s analysis of 2025 international air seat availability reveals key shifts in the Middle East’s aviation landscape, underscoring the need for strategic route development, airline partnerships, and network optimisation to strengthen the Middle East’s position as a global aviation hub. Key take outs of this study indicate that the United Arab Emirates and Türkiye maintain their positions as top global connectivity hubs; Saudi Arabia emerges as a fast-growing competitor; Qatar stabilises after sustained expansion; Egypt and Jordan are set to outpace global growth rates, and Oman, Bahrain, and Kuwait face declining inbound connectivity. Saudi Air Connectivity Soars: A +38% Growth in Inbound Seats Since 2019. The United Arab Emirates (ranking in 7th position worldwide with 88.9 million seats available on international flights) and Türkiye (9th position, with 75.6 million seats) are among the top …

Mabrian, part of The Data Appeal Company – Almawave Group signed a strategic partnership with the World Travel & Tourism Council (WTTC) to provide industry-led and reliable data-driven insights that support the sustainable growth of the travel industry as Knowledge Partner. As part of this collaboration agreement, in which The Data Appeal Company – Almawave Group also takes part, both companies will give WTTC access to their comprehensive travel intelligence databases, offering in-depth data analysis and insights on key industry trends: air connectivity, traveller’s sentiment and interests, demand profiling, accommodation supply, and event impact analysis, among others. Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC, commented on the partnership, highlighting “Data-driven insights are critical to the sustainable growth of the Travel and Tourism sector. We are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise, as well as The Data Appeal Company’s, to enhance our research and advocacy efforts.” “Joining this partnership with WTTC is a significant step in our mission to empower the travel and tourism sector with data-driven insights,” says Mirko Lalli, CEO at The Data Appeal Company. “It is also an opportunity to help industry leaders anticipate trends, optimise strategies, and drive more sustainable tourism development worldwide.” Under the agreement, signed by Mabrian with WTTC representatives in the most recent edition of ITB Berlin, WTTC’s research team will have access to the travel intelligence databases from both Mabrian and The Data Appeal Company – Almawave Group and Mabrian, and their experienced pool of in-house analysts and consultants. These insights will support WTTC’s industry research initiatives, policy development, and thought leadership efforts, contributing to WTTC’s mission of fostering informed decision-making …

Paris is expected to welcome 11.3 million visitors during the Olympic Games, significantly increasing its population density. This surge in visitors is spurring travel demand to international destinations, such as Italy and the United States, that harness this desire to leave crowds behind, also benefiting United Kingdom, Spain, and Greece, as well as farther destinations, such as Thailand or Japan. Barcelona, Spain, July 23rd, 2024.- Paris will be one of the summer travel hotspots in 2024 due to the Olympic Games 2024, an event that is boosting travel demand to international destinations from Paris airports, growing close to 12% on average compared to the same weeks last year. This is the key takeaway of “Escaping the Olympics crowds: travel trends from Paris to the world”, a report conducted by the global travel intelligence platform, Mabrian, and The Data Appeal Company (part of Almawave Group), focused on the international destinations that will benefit from this demand surge coming from the French capital. To unveil trends on travel demand during the three-week period analysed (between July 22nd and August 12th, 2024, when the main Olympic event will take place), a cross-analysis* was carried out. The resulting insight combines air demand, based on flights searches and air capacity (seats in one-way direct flights, for three months in advance searches, up to July 16th, 2024), with cyclical summer demand trends. As Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian, points out: “Italy and the United States will be the most benefited countries by this demand surge, facilitated by the combination of increased seats availability from and to Paris, thanks to the Olympic Games, and the demand growth to travel abroad from …