Tag Archives: Luxury Collection

Dubai-based Luxury Explorers’ Collection, a leading player in the premium holiday home market, has announced its expansion into Saudi Arabia.  The firm’s first foray into investing outside the UAE will see Luxury Explorers’ Collection launching five new premium rentals in Mecca beginning next month. “Governments in the region have put a lot of efforts in diversifying the economy away from oil and a vital sector that has consistently been mapped in strategies for transformative development, particularly in the GCC, has been tourism,” said Mohammed Sultan, CEO for Luxury Explorers’ Collection.  “Taking our brand to Saudi Arabia is not only an important part of our strategic vision, but it is a testament as well to our commitment to support tourism and hospitality’s path to recovery, and ultimately, long-term growth.” Sultan revealed that introducing Luxury Explorers’ Collection to Mecca market will give them the right exposure in Saudi Arabia. “Our Mecca properties will have spacious apartments and penthouses accessible to Haram and with an uninterrupted Kaaba view. We will also offer full concierge services, including in-house chef, delivery attendants, butlers, and housekeeping staff,” he added. “On top of this, we are already developing a more forward-looking strategy for future investments in the Kingdom, in which we plan to expand in Riyadh to serve the corporate markets and families for holidays and weekends in the capital.  This is also in the hope of supporting the goals of the Kingdom’s Vision 2030, which has set an ambitious target of 100 million tourists by 2030,” Sultan continued. Tourism and hospitality were among the sectors hit hardest by the coronavirus pandemic, however, Sultan revealed that it was during these most challenging times that Luxury Explorers’ Collection …

Marriott International signed an agreement with Assila Investments to bring its Luxury Collection brand for the first time to the Kingdom of Saudi Arabia. Situated in the heart of Jeddah, Assila Hotel is anticipated to join the Luxury Collection’s portfolio of more than 100 world-renowned hotels and resorts in 2020. “We are thrilled to have Marriott International manage the beautiful Assila Hotel, under the Luxury Collection brand,” said Bader Alissa, CEO, Assila Investments. “This only affirms Assila Hotel’s position as a premier luxury hotel in Jeddah.” “We are delighted to announce plans for the first Luxury Collection property in Saudi Arabia, in collaboration with Assila Investments,” said Alex Kyriakidis, President and Managing Director, Middle East & Africa, Marriott International.  “This deal signing supports our plans to further diversify our footprint in the Kingdom while enhancing our overall luxury portfolio in the region.”   Assila Hotel features 210 guestrooms, including a 590 sqm Royal Suite, and 94 apartments.  It comprises multiple food and beverage venues, including a Café Lounge and Argentinian and Mediterranean specialty restaurants.  The hotel also includes a 348 sqm ballroom and nine meeting rooms, as well as full-service recreational facilities such as a spa, fitness centre and squash courts.