As a milestone step on its journey to becoming a fully-fledged omni-channel car rental brand, Lumi, Seera Group’s car rental business announced the launch of a new App and mobile web platform, further accelerating the development of sophisticated travel booking solutions in Saudi Arabia. In the evolving new world of travel, changing customer circumstances and requirements is important and having the ability to advise and service customers efficiency via all communication channels is a must for all travel providers. Seera Group’s travel brands offer travellers consistent information, in real-time, at their fingertips regardless of the channel they use during their booking journey. Further driving the brand’s promise of delivering an omni-channel travel solution across all touchpoints for the customer, the new Lumi platforms are aimed at ensuring a seamless car rental experience, whilst significantly shortening the amount of time needed to rent a vehicle. Customers can now benefit from seamless rental with dedicated counters at select Lumi airport or inner-city branches to enjoy an overall faster, easier, and personalised experience when booking via App or mobile web. Easing the entire customer journey, the new digital platforms also showcase Lumi’s wide car option variety with guaranteed availability. Customers can view competitive pricing for their rental on the digital platforms themselves which serve as a single point through which information such as details of the vehicle, convenient and secure payment methods, and booking confirmation can be accessed. Backed by superior service, Lumi also offers 24/7 roadside assistance and an option to add insurance and extras such as GCC permits with ease. Azfar Shakeel, Vice President of Lumi, said: “Recognising the variety of customer communication needs, and the emerging significance of offering several …
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