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Lumi, Seera Group’s vehicle rental business, has set an industry-first in the Kingdom to provide Harley-Davidson bikes on rent exclusively. Through its partnership with Harley-Davidson Motor Company, Lumi has launched the first fleet of touring and cruiser motorcycles that enable bike aficionados to explore the Kingdom in inimitable style. A disruptive new business model that will transform the vehicle rental sector, the new service will benefit not only bike enthusiasts in the Kingdom but also visitors as Saudi Arabia prepares to welcome global travellers both on business and leisure. The partnership is highlighted by two significant strengths: One, the premium features and outstanding performance of the Harley-Davidson bikes backed by the seamless service of trained technicians; and two, Lumi’s advanced booking experience, proven customer service and extensive rental industry expertise that allows easy bike rentals. In the first phase, the bikes are rented out at Lumi’s counter at the Harley-Davidson outlet in Riyadh, and will be later followed by dedicated Lumi branch outlets and online booking service too. Azfar Shakeel, Vice President of Lumi, said: “At the heart of this new partnership is Lumi’s focus on bringing innovative services that not only transform the vehicle rental business but also create exceptional lifestyle experiences for our customers. With domestic tourism gaining momentum and international travel set to rebound, we are preparing to welcome visitors as well as treat Saudi residents to new thrills, such as an exhilarating ride to discover the Kingdom on a Harley-Davidson. Our fleet of cruisers and touring bikes are ideal to criss-cross Saudi Arabia and discover the varied tourism offering of the Kingdom.” Monther Almutlaq, Managing Director, Harley-Davidson Saudi Arabia, said: “It is with pleasure that Harley …

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