Lufthansa Group has announced that it will be increasing its flight operations to the Middle East in the fourth quarter of 2020. Lufthansa German Airlines will increase its capacity from four flights per week from Dubai to Frankfurt, to five flights per week as of October 2020. In addition, SWISS is set to restart its services from Dubai to Zurich with three flights per week beginning on the 29th of October 2020, further boosting connectivity between the two destinations. The new SWISS Dubai–Zurich service will depart on Mondays, Thursdays, and Saturdays, while Zurich–Dubai flights will run on Tuesdays, Thursdays, and Saturdays. Dubai–Zurich flights will depart at 01:55 hrs and arrive at 06:10 hrs, and Zurich–Dubai flights depart at 21:50 hrs and arrive at 07:00 hrs (+1). The flights have been introduced as part of Lufthansa Group’s winter schedule to cater to continuing growth in demand for intercontinental travel. Heinrich Lange, Senior Director Sales, Gulf, Afghanistan and Pakistan, Lufthansa Group, commented, “We are pleased to unveil details of our winter schedule between our hubs Frankfurt and Zurich and the Middle East. Recent steady increases in passenger numbers signal a growing confidence in the safety of air travel. In line with this encouraging rise in demand, we aim to bring our customers multiple options that offer greater choice and convenience while maintaining the highest standards of safety at all times. It’s wonderful to see travellers taking to the skies again and we look forward to connecting them to where they need to be in the months ahead.” As part of its commitment to safeguarding the health and safety of its customers and team members, Lufthansa is continuing to implement stringent hygiene and …
Read More »Tourism boards of Germany, Switzerland and Austria host ‘Reach for the Stars’
In collaboration with premium partner Lufthansa Group, more than 200 regional and international key decision makers from the travel trade industry attended the travel trade networking event, to celebrate the conclusion of the ‘Heart of Europe’ Travel Summit; a joint networking-event hosted by the national tourist boards of Germany, Switzerland and Austria prior to the Arabian Travel Market exhibition (ATM) for the very first time. Entitled “Reach for the Stars”, the lavish evening event took place on the rooftop of the Five Palm Jumeirah Hotel, offering its high-level guests an outstanding view of the Dubai skyline. Heinrich Lange, Senior Director Sales, Gulf, Afghanistan and Pakistan, Lufthansa Group, said, “We are delighted to have concluded the Heart of Europe Travel Summit with a tremendously successful networking evening. The GCC is a key focus market for us at Lufthansa Group in view of the strong growth prospects for travel from the GCC to Europe, Switzerland, Austria and Germany in particular, and the event offered us an excellent platform to strengthen our relationships with our customers and partners to reinforce our commitment to this region.” Highlighting the thrills the European neighbouring countries have to offer, guests were welcomed to experience an authentic culinary journey at the dedicated German, Swiss and Austrian food corners, while being entertained by a live band who traditionally performs at the world famous Oktoberfest in Munich, ‘Die Kirchdorfer’ who played famous tunes from the three countries aiming at inspiring guests to make Germany, Switzerland and Austria their summer holiday destination of choice. Emphasising the importance of flights connectivity between Europe and the GCC countries, the premium partner Lufthansa Group is proud to be one of the first aviation companies …
Read More »Germany rolls out new campaign in Dubai in partnership with Lufthansa Group & Al Rais Travel
The German National Tourist Office (GNTO) kicked off its annual worldwide marketing campaign ‘German Summer Cities’ with a successful brand activation event at City Walk Mall in Dubai, together with the campaign’s premium partner Lufthansa Group as well as UAE-based Al Rais Travel. In an objective to woo the Gulf travelling community to choose Germany as their preferred destination, visitors were offered a great mix of engaging activities such as VR installations, travel information through promotional staff and special promotional packages by Al Rais Travel as well as Lufthansa. The three-day event was designed to capture the essence and unique atmosphere of the many great German cities. The multi-channel ‘German Summer Cities’ campaign which is being rolled out throughout the GNTB’s 31 offices around the world includes comprehensive digital marketing, pop-up event scheme in 14 key source markets and a wide range of PR activities. The GCC is one of the Top 15 source markets for Germany and the third largest non-European source market, after China and USA. In 2016, Germany ranked top among GCC travellers, even ahead of UK, Turkey and France. According to German Federal Statistical Office, there were 87.7 million international overnight stays recorded in accommodation establishments with at least 10 beds in 2018. For the ninth consecutive year, the number of visitors to Germany in 2018 reached record levels, showing a 5 per cent increase overall to 2017.
Read More »