Tag Archives: loyalty

Al Khoory Hotels announced the official launch of its new loyalty programme, Hayakum Al Khoory Rewards as the company continues to witness increased guest numbers and year-on-year RevPAR (revenue per available room) growth. The Arabic name Hayakum, meaning welcome, is inspired by Al Khoory Hotel’s emirate heritage of ensuring a warm and rich welcome at all its properties in Dubai and its long-term relationships with guests since launching in 2008. The loyalty programme, which is free to join, will provide members with a range of exclusive and unique benefits, including discounts, priority check-in and late check-out, priority reservations at restaurants and spas within the Al Khoory Hotels portfolio, discounted rates for local heritage tours, a dedicated concierge, and flexible cancellation policies. Speaking about the launch of the loyalty programme, Mr. Abdulla Mohammed Tayeb Khoory, Vice Chairman of Al Khoory Group, said: “This represents a new chapter in our journey of excellence in hospitality, and underscores our commitment to providing our guests with unmatched service and exclusive rewards. Hayakum reflects our appreciation for their continued support and trust in the brand by providing benefits that go beyond mere points and discounts. “By joining this programme, guests will enhance their stays and contribute to a hospitality community that values exceptional service, sustainability, and innovation.” Unlike traditional loyalty programmes that often focus on point accumulation, Hayakum is centred on delivering meaningful experiences and catering to the needs and preferences of today’s travellers. “We are setting a new benchmark for loyalty programmes in the region, aligning with broader industry trends towards personalisation, sustainability, and value-driven service in order to build lasting customer relationships,” added Khoory. The launch marks a significant milestone for Al Khoory Hotels, coinciding with …

Accor announced the launch of HERA, Accor Travel Advisor Program – a new worldwide loyalty and rewards program exclusively for travel advisors. Available now at HERA.Accor.com, the new program includes more brands, more features, and more capabilities as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity. Other key features of HERA include informative and educational resources on Accor’s participating luxury and luxury lifestyle brands and hotels – including those sitting within the global lifestyle collective Ennismore. The new program generously rewards travel advisors for bookings while allowing them to increase their productivity, performance, and client satisfaction. “We are beyond excited to introduce HERA, a competitive and differentiated program that delivers the capabilities, personalization and rewards that the travel advisor community both needs and wants,” said Pascal Visintainer, Senior Vice President Global Sales, Luxury & Lifestyle, Accor. “Our aim is to inspire loyalty among leading travel professionals, by equipping them with all the resources they need to seamlessly create bespoke luxury travel experiences for their clients and granting them valuable Reward Points to use freely on their own time. With easy-to-use tools for travel planning, an efficient booking system, and plentiful rewards, we are confident that HERA, and therefore participating hotels sitting within Accor’s Luxury & Lifestyle division, will be a top choice of travel advisors around the globe.” HERA takes Accor’s ability to support and recognize travel agents up a notch and replaces the Group’s former Famous Agents program, with all previous travel advisor data, history, and Reward Points seamlessly migrated to the new platform. Using their personalized HERA member ID, travel advisors will earn Reward Points with each room …

ALL-Accor Live Limitless and Qatar Airways Privilege Club are pleased to announce the enhancement of their strategic partnership to provide new ways for members to accelerate point collection and fast track their tier status upgrades, solidifying the first venture of its kind in the Middle East and Africa region. Previously members could only earn points or miles with one program per booking, which could then be transferred between programs as per their preference. As part of the enhanced partnership, eligible customers who are members of Qatar Airways Privilege Club and ALL – Accor Live Limitless, will have the opportunity to earn simultaneously Avios from Privilege Club and ALL Reward points on eligible hotel bookings and Qatar Airways operated flights by linking their membership profiles. Qatar Airways Chief Commercial Officer, Thierry Antinori, said: “At Privilege Club we are constantly striving to achieve excellence by providing our members with a loyalty programme that sets the highest standards for our members. To achieve this, we have taken the strategic decision to enhance our partnership with Accor, expanding benefits for both Privilege Club and ALL – Accor Live Limitless members and granting opportunities for tier fast-track. We look forward for our members to enjoy the benefits of this partnership enhancement in some of the world’s leading hotels, as well as introducing members of ALL to our award-winning services.” Mehdi Hemici, Chief Loyalty and Partnerships Officer for Accor commented “We are thrilled to elevate our existing partnership with Qatar Airways by offering additional benefits to our joint members. Through a seamless web or app customer journey, members of ALL and Qatar Airways Privilege Club can easily enroll and get rewarded for each flight and hotel …