Culture Summit Abu Dhabi has released the full programme for its virtual fourth edition, which will be held under the theme The Cultural Economy and the Economy of Culture. Organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the Summit will take place from 8 – 10 March 2021. Attendance is free and open to the public, with registration now available on the Culture Summit website. Culture Summit 2021 will convene global experts from fields such as design, heritage, media, public policy, and technology, for a series of keynote speeches, panel discussions, case studies, artist talks, performances, and film screenings. HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said, “Culture Summit is ambitious in its goal to produce innovative, globally-impactful propositions by connecting cultural leaders with key voices from diverse yet related fields, and we will amplify that impact even further this year, through our first virtual and public edition. We create future-facing solutions that aim to change and improve the fields of culture, which are vital contributors to the recovery, growth, and development of any economy.” “Abu Dhabi recognised the significant role that the culture sector and the creative industries play in economic development early on and have always considered them a key aspect in achieving the emirate’s objectives. In a time when the viability of these industries and their practitioners have been particularly affected by current global events, Culture Summit’s discussions will be vital ones, that must result in concrete outcomes,” Al Mubarak added.
Read More »UNWTO and Google host Tourism Acceleration Program in Middle East
United Nations World Tourism Organization (UNWTO) in partnership with Google hosted their second edition of the global Tourism Acceleration Program in the Middle East region, a program designed to boost innovation and digital transformation in the tourism sector in each of the UAE, Saudi Arabia, and Egypt by providing key insights and market intelligence for effective tourism planning. The online event was attended by UNWTO Member States’ tourism ministers, top travel associations, tourism boards and Destination Marketing Organizations from across the region. Participants gained first-hand access to UNWTO and Google’s insights of the tourism sector and developed new strategies for a more sustainable recovery. UNWTO is proud to partner with Google to bring the power of innovation and digital transformation to tourism across the Middle East region. Zurab Pololikashvili, Secretary-General, UNWTO said, “UNWTO is proud to partner with Google to bring the power of innovation and digital transformation to tourism across the Middle East region. The effective use of data can help destinations of all sizes grow their tourism sectors, while at the same time providing key insights into how tourism can be managed responsibly and inclusively, with sustainability as the driving force.” Commenting on the program, Lino Cattaruzzi, Google’s Managing Director in Middle East, said: “Digital skills are now more critical than ever and they will be vital in helping our region recover more quickly and more sustainably. Today’s acceleration program is an opportunity for tourism boards and businesses in Middle East to prepare and find new ways to engage with would-be travelers. We remain optimistic about the future of the travel and tourism sector, and about the role that Google and technology can play to help it recover …
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