Tag Archives: Les Roches

Aldar has launched an in-house customer experience academy and have agreed a partnership with Abu Dhabi Hospitality Academy – Les Roches to establish and curate its courses. The Aldar CX Academy (“The Academy”) is part of the company’s strategy to enhance customer experience and instill a hospitality mindset across the organization. The Abu Dhabi Hospitality Academy – Les Roches is a groundbreaking institution that sets a new standard in hospitality education by integrating global expertise with a deep-rooted emphasis on Emirati culture. This aligns closely with the ethos of Aldar’s CX Academy, which is founded on the philosophy of traditional Emirati hospitality, with every guest treated with unconditional welcome and care. The pillars of Emirati hospitality will also inform The Academy’s curricula with a key focus on selfless generosity, relationships over transactions, commitment to craft, excellence beyond expectations, respect for all cultures, and sustainable relationships. The Academy is designed to support the Abu Dhabi Customer Experience Strategy and contribute to the emirate’s reputation as a destination with world-class service across all sectors. With a mandate to establish an elevated signature experience at every touch point across, The Academy will train more than 30,000 direct and indirect employees from senior management to frontline staff. This will include employees across every Aldar asset, business, and function including sales, community management, facilities management, retail, hospitality, and schools. Courses are scheduled to commence by the end of Q1 2025, with plans for a purpose-built, state-of-the-art, facility on Yas Island. Talal Al Dhiyebi, Group Chief Executive Officer at Aldar, said: “In line with our customer experience strategy and purpose to have a positive impact on people’s lives, we believe that hospitality is the universal language of …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has established a hospitality education academy in Abu Dhabi, which will open in September 2024 to be managed and guided under the stewardship of Les Roches. The objective is to provide hospitality skills and academic knowledge to nurture homegrown talent in the UAE, GCC and Middle East and North Africa (MENA). Les Roches Global Hospitality’s first campus in the area will welcome its first students in September 2024. Founded in 1954 in Switzerland, Les Roches ranks fourth in the world’s higher education institutions for hospitality and leisure management (QS World University Rankings by Subject, 2023). The hospitality education academy will be defined by its objective to attract UAE Nationals and regional talents to the industry. The academy aims to focus on the practices and values of the UAE within its curriculum. The programme and methodology seeks to support the hospitality sector by cultivating local talent with high quality education and skills needed for the industry’s future. The academy will feature a bachelor’s degree and two master’s degrees. The curriculum includes a range of hospitality-related and practical skills certifications, across areas including hotel operations, travel, tourism, transport and entrepreneurship. His Excellency Mohamed Khalifa Al Mubarak, Chairman of the DCT Abu Dhabi, said: “In line with our vision of inspiring journeys of creativity and discovery, the new academy will play a key role in ensuring the long-term sustainable growth of the hospitality industry overall, propelling future generations with a keen interest to reach their full potential. Accelerating high potential industries such as hospitality through collaboration and strategic partnerships will continue to contribute to Abu Dhabi’s growth as a dynamic and …