The Italy Pavilion hosted a forum ‘Lazio, a Luxury Destination’ discussing the culture, wellbeing, fashion, sport and world-class ingredients that are on offer to visitors from the Gulf region. Attracting millions of tourists each year, Italy continues to be one of the world’s leading luxury destinations for travellers. Luxury tourism is a key strategic growth area for Italy and Lazio was the subject of yesterday’s forum at the Italy Pavilion Amphitheatre, and how the central region will play a crucial role in attracting more wealthy travellers from the Arabian Peninsula and wider Middle East. Organised by Lazio’s Regional Department for Tourism, ‘Lazio, a Luxury Destination’, was also attended by Paolo Glisenti, Commissioner-General for Italy’s participation at Expo 2020 Dubai; Valentina Corrado, Lazio Regional Minister for Tourism, Local Agencies, Urban Security, Local Police and Administrative Streamlining; Quirino Briganti, Responsible for Lazio Region activities at “Expo 2020 Dubai”; Matteo Caroli, Tenured Professor of Economics and International Enterprise Management at LUISS University, Rome; Giorgio Palmucci, ENIT President; Marco Misischia, National President of CNA (Confederation of Craftsmen and SMEs); Lavinia Biagiotti, President and CEO of Biagiotti Group; Fausto Palombelli, President of Unindustria Association – division for tourism and leisure, and Carlo Acampora, CEO of Grand Hotel Via Veneto. A high-end tourism survey conducted in May 2021 by Bain & Company on behalf of the Altagamma Foundation (a luxury brands committee) revealed that in 2019, the year before the outbreak of the pandemic, the luxury tourism sector in Italy still generated an overall turnover of 25 billion Euros (pre-pandemic this figure is around 60 billion Euros). This included both direct and indirect revenues from 1% of accommodation facilities and 3% of overnight stays in Italy, …
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