Tag Archives: KSA

New research by PwC Middle East, in collaboration with Mabrian Technologies reveals that visitor preferences across the Gulf region are undergoing a fundamental shift. Arts and culture rank as the top visitor motivators across Qatar (28.5%), UAE (26.6%) and KSA (24.5%)Visitors are increasingly drawn to destinations that offer cultural meaning and emotional resonance. In response to these findings, PwC Middle East developed a strategic framework detailed in their latest report, Stay Play Shop: Shaping Integrated Destinations for Connected Visitor Experiences. The report presents a clear approach for destination development companies, tourism authorities, destination managers and operators across the Gulf Cooperation Council to accelerate the evolution of destination strategies. It advocates a shift away from static, asset-led development towards dynamic, visitor-centric ecosystems that drive longer stays, deeper engagement and increased economic impact. Nicolas Mayer, Destinations Consulting Lead Partner at PwC Middle East, said, “This thought leadership aims to reframe how we think about destination value by integrating visitor behaviour with the realities of destination planning and placemaking. Stay Play Shop is more than a slogan. It is a robust framework backed by visitor insights and evolving needs offering development companies a strategic framework to drive visitation spending and loyalty.” Building on this idea of redefining destination value, Philippe Najjar, Destinations Consulting Partner at PwC Middle East, added, “By embracing the Stay Play Shop model leaders can shape not just where people go but how deeply they connect and experience places. This goes beyond destination development to crafting generational legacies that fuel cultural pride visitor loyalty and sustained economic return.” Emphasising a crucial prerequisite for success, Sonia Huerta, Vice President Advisory at Mabrian Technologies, highlighted, “Public-private partnerships among Destination Management Office, hoteliers, …

According to Visa’s Travel Pulse Eid Al Adha Edition, international travel by KSA residents rose by 25% compared to the same period in 2024. This growth was driven by a strong preference for shorter trips, with 69% of travelers from KSA opting for brief weekend getaways. They also made 21% more purchases abroad and spent 13% more overall this Eid, reflecting a preference to maximize the holidays with quick trips abroad. Travelers from Kingdom of Saudi Arabia (KSA) took full advantage of this year’s extended Eid Al Adha break, turning the six-day (June 5-10) holiday into an opportunity for cultural exploration, both at home and abroad. While many residents jetted off for short international getaways, the Kingdom also welcomed millions of foreign pilgrims during the Hajj season, driving a steady increase in travel to Saudi Arabia and spending. This Eid, international getaways became an opportunity for many KSA travelers to indulge in retail experiences. Shopping led the way across all major destinations, influencing not just how people spent, but also where they chose to go. • UAE led as the top international destination, welcoming 14% of KSA travelers and accounting for 23% of total international spend. With an average spend of $635 per card, fashion took center stage — seven of the top ten merchants were in the shopping and apparel category. Among the top brands were Dubai Duty Free Stores, Hermes, and Cartier, reflecting both a preference for convenient airport shopping and a strong appetite for luxury. Dining and entertainment were also high on the agenda. • Nine percent (9%) of travelers went to Turkey, making it the second most popular destination. It captured 15% of overall holiday spend …

China has launched a trial policy granting unilateral visa-free entry to citizens of Saudi Arabia, Oman, Kuwait, and Bahrain, expanding its visa-free access list to 47 countries, as per the recent report. Effective until June 8, 2026, the policy allows ordinary passport holders from these four Gulf Cooperation Council (GCC) countries to enter China visa-free for up to 30 days for business, tourism, family visits, cultural exchange, and transit. The policy has been warmly received across the Gulf region and is expected to enhance bilateral exchanges, strengthen cultural and people-to-people ties, and drive broader cooperation between China and the GCC. Currently, around 20 direct flights operate weekly between key Chinese cities—including Beijing, Shanghai, Guangzhou, and Shenzhen—and Saudi cities like Riyadh and Jeddah. The UAE is connected to 13 cities across mainland China through direct flights. This expansion marks a significant step in building economic and cultural relations between China and the Gulf states.

Fairmont Ramla Riyadh announces the launch of its new ultra-luxury penthouse collection, setting a bold new standard for elevated living in the Kingdom. Located on the 33rd and 34th floors, the Fairmont Royal Penthouse spanning the top floors of Riyadh’s first branded luxury serviced residences, these exclusive duplex penthouses offer sweeping city views, exceptional design, and world-class amenities tailored for those who expect nothing less than the extraordinary. The three newly introduced penthouses—Fairmont Privilege Penthouse, Fairmont Harmony Penthouse, and the crown jewel, the Fairmont Royal Penthouse—offer between 500 to 718 sqm of refined living space across two floors. Each residence features four master bedrooms with king-sized beds, six bathrooms, a private home theater, a state-of-the-art gym, a Jacuzzi, an executive office, a fully equipped kitchen, a spacious two-bedroom maid’s room, and expansive living and dining areas. Every detail has been carefully curated to provide seamless comfort and privacy in the heart of the capital. Located on the 33rd and 34th floors, the Fairmont Royal Penthouse epitomizes grandeur. This 718 sqm residence showcases expansive lounges adorned with hand-selected furnishings, a private outdoor swimming pool, multiple balconies with panoramic views, and a cinema room. A private elevator connects both floors, ensuring discretion and ease of access throughout the home. The experience is akin to a private villa suspended above Riyadh’s skyline. “Fairmont Ramla’s new penthouse collection is a statement of prestige and refinement,” says General Manager Muhieddine Zok. “It reflects the city’s growing appetite for uncompromising luxury and places Fairmont Ramla firmly at the top tier of serviced living in Riyadh.” Fairmont Ramla Riyadh remains the first branded luxury serviced residence in Saudi Arabia, ideally located with direct access to the King …

Wyndham Hotels & Resorts has entered into an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. With plans to open 100 hotels over the next ten years, the agreement rein-forces Wyndham’s long-term commitment to quality, accessible and sustainable hospitality development in the region. The signing was executed with the active support of the Ministry of Tourism of Saudi Arabia, further underlining the initiative’s alignment with the Kingdom’s national tourism goals. Le Park Concord is a leading Saudi hotel operator and developer, currently managing over 900 rooms across 13 properties with an additional 13 hotels under development, expected to add more than 2,000 rooms to the company’s growing portfolio. “Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We’re excited to bring Super 8’s signature blend of affordability, stylish comfort, and sustainable modern design to one of the region’s most dynamic markets.” – Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts As Saudi Arabia undergoes rapid transformation under Vision 2030, Wyndham and Le Park Concord are set to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base. In 2024 alone, the Kingdom welcomed 30 million international tourists, a 9.5 percent increase from the previous year, and …

The Future Hospitality Summit (FHS) Saudi Arabia 2025 officially opened under the theme “Where Vision Shapes Opportunity,” FHS Saudi Arabia, the Kingdom’s most influential hospitality investment conference, bringing together hospitality leaders, investors and decision-makers to discuss hotel performance and development, the outlook for hospitality investment in the Kingdom and the key market trends driving the sector. The official opening remarks were delivered this morning by His Highness Prince Bandar bin Saud bin Khalid Al Saud, Secretary General, King Faisal Foundation (KFF) and Chairman of the Board of Directors, Al Khozama Investment Company. “Hospitality in Saudi Arabia is no longer just about infrastructure or service – it’s about identity, culture, talent, and future leadership. It is about creating opportunities for the people of this country to tell their story, and to shape the experience of those who come to discover it.” HH Prince Bandar bin Saud bin Khalid, Secretary General, King Faisal Foundation. The address was delivered in the distinguished presence of Mahmoud Abdulhadi, Deputy minister of tourism for destination enablement, Ministry of Tourism of Saudi Arabia, who also took to the stage to discuss “Where Vision Shapes Opportunity”. The FHS Saudi Arabia program, which covers everything from start-ups to staffing and innovation to investment over three days, features 150+ speakers across 80 sessions in 18 different content tracks, covering key themes including Investment, Financing & Real Estate, Destination Development, Technology & Innovation, Sustainability & ESG, and Luxury, F&B and Experiential Hospitality. Jonathan Worsley, Chairman of The Bench, organizer of FHS Saudi Arabia, said: “We are delighted to be back at the Mandarin Oriental Al Faisaliah, Riyadh, thanks to our host sponsor Al Khozama Investment and look forward to a very …

A new research report by Wyndham Hotels & Resorts reveals that Saudi Arabia’s Generation Z is driving the country’s tourism landscape—fueling a surge in domestic travel rooted in cultural exploration, digital engagement, and sustainability. Conducted in partnership with YouGov, the study shows that over half (54%) of Gen Z Saudis have taken a domestic leisure trip in the past six months, with 29% of respondents planning to continue travelling locally in the future. The emerging trends from the research underscore how travel has become a meaningful part of everyday life for young Saudis, not a luxury, but a lifestyle, a result which is driven by the Kingdom’s Vision 2030 goals to increase domestic tourism to 55 million trips annually by 2030 and raise tourism’s GDP contribution to 10%. “What we’re witnessing is a generational shift,” said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts. “Gen Z travellers in Saudi Arabia are increasingly choosing to explore their own backyard, not just out of convenience, but because they’re proud of what the Kingdom has to offer. They’re driven by a desire to connect with local culture, contribute to the economy, and travel more sustainably. At Wyndham, we’re proud to support this transformation by offering stays that meet their expectations for value, comfort, and digital ease, while helping them engage more deeply with Saudi Arabia’s nature, heritage, and communities.”

Taiba Investments launched the new identity of its home-grown hospitality brand, Makarem. It unveils its new identity under the theme “Journey to the Origins”, with a forward-looking vision that aligns with the evolving expectations of pilgrims and visitors to Makkah and Madinah. Makarem’s new identity reflects its commitment to providing an integrated hospitality experience that enhances the spiritual journey of pilgrims and Umrah performers, with a focus on authenticity, innovation, and human touch, in alignment with the objectives of Saudi Vision 2030, which aims to diversify the economy, promote religious and cultural tourism, and build a vibrant society. Makarem has defined a comprehensive strategic framework for launching its new identity, including strengthening its presence, expanding investment partnerships, and participating in major events inside and outside the Kingdom. The Makarem service experience will be highlighted by emphasising its quality service, attention to detail, and close connection to Islamic values and local heritage. The Kingdom aims to accommodate more than 150 million tourists annually by 2030, making the launch of Makarem’s new identity at this time a strategic step that opens up broad horizons for growth and expansion. The launch of Makarem’s new identity is part of Taiba Investment’s growth and expansion strategy, which aims to contribute to achieving the goals of the National Tourism Strategy, which targets welcoming more than 150 million tourists annually by 2030. Sultan bin Badr Al Otaibi, CEO of Taiba Investment, said: “The new identity goes beyond the visual aspect to encompass a comprehensive operational philosophy that includes developing the culture of hospitality, innovative services, and raising quality standards, in addition to utilising the latest hospitality technologies such as AI to uplift our guests’ experience”. Launching the new identity marks a new …

Mercure announces the opening of Mercure Khamis Mushait in the Aseer region, under the management of Amsa Hospitality. Located 15 kilometers away from Abha International Airport, the hotel is the first internationally branded hotel in Khamis Mushait offering 93 modern and comfortable rooms. Infused with Mercure’s signature warmth and deep connection to place, the hotel blends authentic Saudi hospitality with the rich cultural offerings of the Aseer region. Designed for business and leisure travelers, Mercure Khamis Mushait features an all-day dining restaurant, a coffee shop, a modern gym, an indoor swimming pool, and a fully equipped meeting room. Guests can also enjoy the convenience of 24/7 in-room dining and laundry services. The hotel’s design incorporates locally-inspired elements, with thoughtfully curated interiors across its rooms and public spaces that pay tribute to the region’s cultural richness. Since its founding in 1973, Mercure has been dedicated to unveiling the treasures surrounding each address, creating a truly local experience for guests. Through its “Discover Local” programme, Mercure ensures that guests are instantly immersed in a locally inspired atmosphere. The brand has recently achieved a historic milestone by surpassing 1,000 hotels worldwide. Hameed Ali, General Manager, said: “We take immense pride in bringing Mercure’s renowned hospitality to the Aseer region. Our dedicated team is committed to providing guests with a unique blend of local character and exceptional service, whether visiting for business or leisure.” Aamir Riaz, Chief Operating Officer of Amsa Hospitality, said: “We at Amsa Hospitality are beyond delighted to start welcoming guests to Mercure Khamis Mushait. We thank the Accor team for their excellent collaboration and look forward to continuing our work together to make sure our guests experience the warmth of …

Blacklane has revealed expansion plans throughout the Kingdom of Saudi Arabia as part of its growth strategy. This milestone marks the first phase of Blacklane’s expansion across the Kingdom, supported by TASARU Mobility Investments (“TASARU”), an investment entity wholly owned by the Public Investment Fund (“PIF”). The expansion follows the momentum of Blacklane’s scale-up across Dubai and marks a considerable step in its continued growth across the Middle East. Blacklane now has operations in more than 50 countries. Addressing the increasing demand for luxury and sustainable mobility services in the region, Blacklane will offer premium vehicles, with plans to introduce electric vehicles (EVs) in a future phase to set a new benchmark for sustainable mobility across the Kingdom. Plus, Blacklane’s investment plans include the roll out of the Blacklane Chauffeur Academy providing professional training options to chauffeur partners in Saudi Arabia. First-class options available on the Blacklane platform will include Blacklane’s trademark black and white two-tone luxury vehicles. Dr. Jens Wohltorf, CEO and co-founder, Blacklane, said: “Bringing our luxury chauffeur service to the Kingdom marks an exciting milestone in Blacklane’s global expansion. Saudi is a key destination for sophisticated travellers and residents alike, and we’re proud to introduce a new standard of reliable, high quality and seamless mobility to the region. We are dedicated to fostering local talent and supporting the continued growth of Saudi’s thriving economic diversification”. Michael Mueller, CEO of TASARU Mobility Investments, said: “TASARU’s investment in Blacklane marks a key milestone in our ongoing efforts to transform the mobility sector in Saudi Arabia. By introducing premium, sustainable chauffeur services and advanced training through the Chauffeur Academy, we’re actively contributing to Vision 2030’s objectives, including economic diversification, and local …