Tag Archives: KrisConnect Programme

As part of Singapore Airlines’ (SIA) efforts to deliver an enriched experience to customers, a wider range of fares and personalised content will be provided to its travel trade partners in the UAE from February 2021. This comes via an expansion of SIA’s KrisConnect Programme, which leverages new distribution technology to make available improved content and functionality through partner platforms. In launching KrisConnect in 2018, SIA was one of the first airlines in Asia-Pacific to take advantage of this new technology. From 07 February 2021, SIA-appointed agents in the UAE that participate in the KrisConnect Programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals. This, in turn, elevates the booking experience for customers through increased levels of personalisation and acknowledgement of their KrisFlyer status. To ensure maximised accessibility of the KrisConnect Programme in the UAE, travel agencies and other external partners can take advantage of multiple ways to access the new content and functionalities. SIA will make content available through traditional Global Distribution System partners such as Amadeus, Sabre and Travelport, as well as new technology partners, including but not limited to Aaron Group, Duffel, HitchHiker, PKFARE, TPConnects, Travel Boutique Online, Travelfusion, TravelNDC and Verteil Technologies. In addition, SIA’s travel agent portal, AGENT360, will be launched in the UAE to allow travel agents direct access to content via the KrisConnect Programme. Singapore Airlines General Manager Gulf and Middle East, Christian Stenkewitz said the KrisConnect Programme was part of Singapore Airlines’ commitment to becoming the world’s leading digital airline. “We are pleased to launch the …

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