Emirates announced that it has officially signed on as the Main Sponsor and Official Airline of the King Salman Club Cup 2023. The new sponsorship is in line with the airline’s efforts to support the Kingdom’s Vision 2030 ambitions to become a global centre for professional sport. The deal also underscores the airline’s ongoing commitment to connect with the fanbase of the 16 top-tier regional clubs from across the Arab World competing in the high-profile tournament. The announcement was revealed today at a press conference in Jeddah. Jabr Al-Azeeby, Vice President Kingdom of Saudi Arabia for Emirates Airline remarked on the new partnership: “Emirates is one of the biggest names in sports and is heavily involved in the sport of football, helping fans get closer to the action, and engaging in ways that go far beyond logo recognition. We’re committed to engaging with fans across new football frontiers by supporting the King Salman Cup 2023. We’re also incredibly proud to play a role in supporting the Kingdom of Saudi Arabia’s 2030 Vision to become a global powerhouse for professional sports. It’s already a driving force on the global stage across a gamut of sports, and the tournament is part of wider efforts to expand sports further in Saudi. Over the next few weeks of the tournament, we hope to build unique opportunities and experiences with a rich mix of top-tier clubs across the Arab World.” His Excellency Abdullah bin Saeed Aldalac, Vice President of the Saudi Sports Ministry said: “The Vice President of the Arab Federation welcomes the partnership and confirms that it will be a successful addition to the championship.” The sponsorship deal gives Emirates extensive in-stadium brand visibility …
Read More »