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Collinson Group in partnership with LocusLabs is set to enhance the lounge experience and airport services available to the former’s customers, including those of Priority Pass program. LocusLabs’ location-as-a-service technology will be incorporated into the Priority Pass app, making it easier for users to locate lounges in addition to seeking out other benefits inside terminals. Additionally, those with push notifications enabled on their smart phones can receive recommendations of services when entering an airport to help them navigate to lounges and exclusive discounts. Priority Pass will be the first lounge membership program to integrate LocusLabs’ indoor mapping and way finding features within its app, through an update due in the coming weeks. Initially, key major airports will be covered including Dubai, Hong Kong, London Heathrow, London Gatwick, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul Ataturk airports, with more locations due to follow in the coming months. Christopher Evans, Joint CEO, Collinson Group, said: “Feedback from Priority Pass members highlights the opportunities that contextually-aware mobile technologies can create as we look at smart ways to help an increasingly choice-rich traveller to make the very best use of their time at airports and other transportation hubs.”

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