Tag Archives: Issam Kazim

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), announced the launch of “Dubai Expert,” an online educational game that has been created exclusively for travel agents. The announcement was made to travel professionals attending this year’s Arabian Travel Market in Dubai. Created in collaboration with the Dubai College of Tourism (DCT) and KTM Advance, a specialist in e-learning, the learning tool is a marked departure from traditional training programmes. It features an engaging interface that includes information on Dubai’s tourism attractions in an easily-digestible format that will enable agents to promote the Emirate as the ideal holiday destination to their customers from around the world. Speaking at ATM 2017, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Our partnerships with travel agents are critical to us as we look to expand our influence and reach across industry channels and stakeholders that influence tourists looking to visit Dubai. This also means that we need to keep developing new tools that allow us and our partners to highlight what makes Dubai a ‘must-visit’ destination. With the ‘Dubai Expert’ platform, we have used technology innovation to transcend typical training programmes and create an experience that enhances their knowledge of Dubai, so they can build customised itineraries that will attract more visitors. ‘Dubai Expert’ has been created to facilitate this process and is part of our continued endeavour to achieve our strategic goal of welcoming 20 million visitors by 2020.” ‘Dubai Expert’ operates as a turn-based card game, where participants will need to select the best cards – each with an attraction in the city – from an automatically generated deck, to create an ideal itinerary for a …

Dubai Business Events, the city’s official convention bureau, is delivering one of its strongest year-to-date, with 86 new international business events secured in 2016. The bureau has secured 15 percent more events in the first eight months of this year than the whole of 2015, and is poised to capitalise on increasing demand from international meetings, conferences, and incentives organisers, according to internal auditing at the city’s official convention bureau. The events secured this year will be held over the course of the next four years and combined, will bring 65,000 delegates to Dubai from around the world, as speakers, panellists, exhibitors and visitors. And with each delegate expected to add almost AED 6,000 to the economy, the impact of these events could be as much as AED344 million. Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing, said: “Dubai’s growing appeal as a premier destination for international business events is a testament to the vision and leadership of the government and the positive response that we have seen as we have shared the emirate’s remarkable story with a global audience.”