Tag Archives: IPL

Saudi Tourism Authority (STA) has commenced an official partnership with the world’s preeminent Twenty 20 cricket league, the TATA Indian Premier League (IPL). Cricket is one of the most popular sports around the world. Through this partnership, STA aims to tap into a strong fanbase between the two countries, encourage affinity and increase awareness of Saudi as a leading destination for Indian travelers, especially among young people. With more than half of its population below the age of 30, India shares a similar demographic profile with Saudi Arabia, where 58 percent of the local population is in the same age group. As part of Saudi’s tourism strategy, India represents immense potential as it is expected to be Saudi’s largest tourism source market by 2030. The partnership is a strong example of Saudi supporting the country’s Sports sector. Saudi continues to strengthen its competitive advantage in the market, and it will look to welcome more than two million visitors from India this year. IPL is one of the biggest events on the international sporting calendar and the partnership adds to a growing portfolio of STA’s global strategic relationships. Partnerships like IPL are a key pillar of Saudi’s tourism strategy as they bring fans, athletes and nations together, while sparking curiosity from those that may want to be among the first to visit Saudi as a destination. The dynamic partnership builds on Saudi’s history and love for cricket, with the first governing cricket body established in 2003. In 2020, the Saudi Arabian Cricket Federation (SACF) was established and it currently looks after 16 regional associations in 11 cities, and counts 8,000+ registered players and 400+ registered clubs, with a total participation of 35,000 …

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