Expo 2020 Dubai is participating in the International Government Communication Forum (IGCF 2019) with the ‘50 Years of Expo’ exhibition, which encapsulates UAE’s engagement with world Expos since the 1970s up until now. A historical journey through images, many of which are on public display for the first time, is offering an insight into Late Sheikh Zayed’s vision at the very outset, with an audio clip reflecting the merits of the fundamentals of human connection that are based on good morals and reputation in the UAE. The exhibition also houses quotes from the Father of the Nation, highlighting the role of women’s participation in international events like World Expos, with a strong focus on ‘youth employment’, which is a key message of World Expo 2020 Dubai. Speaking on the sidelines of the event, Fatma Rashid, Project Manager, Special Projects Expo 2020 Bureau said, “We are excited to be at this prestigious event and represent Expo 2020 Dubai. Our pavilion here tells the story of the UAE’s extensive history of participation in World Expos, in the lead up to the Expo 2020 Dubai.” The exhibition showcases miniature UAE pavilion replicas from their 1970 participation in Japan and 1992 in Spain, inspired by the Al Jahili Fort in Al Ain to show the world the nation’s strong history displaying its fortitude. The stand also sheds light on the subsequent Expo participations, in Expo Hanover 2000, Expo Shanghai 2010 and Expo 2015 in Milan. The journey ends with the milestone moment in 2013, when the UAE won the bid to host Expo 2020. Throughout the forum, interactive sessions will also be hosted at this stand, along with two workshops. Organised by the International Government …
Read More »Sharjah to host 8th International Government Communication Forum in March 2019
The International Government Communication Centre (IGCC) has announced March 20–21, 2019 as the dates for the 8th edition of the International Government Communication Forum (IGCF) to be held under the theme ‘Behavioural Change Towards Human Development’. Organised by Sharjah Government Media Bureau (SGMB), IGCF 2019 will host prominent figures and top officials from around the world, including heads of state and governments, thought leaders, directors of regional and international organisations, representatives of civil society and study and research centres, media personnel and students of mass communication and media. Sheikh Sultan bin Ahmed Al Qasimi, Chairman, Sharjah Media Council (SMC), highlighted the unique focus of IGCF 2019, saying, “IGCF’s previous editions have successfully strengthened communication structures and tools by shedding light on several issues of importance in the field across nations and governments. The 2019 edition is set to be one of the IGCF’s most specialised. It will be tailor-made to assess the role of government communication in promoting positive behaviour around issues of national interest. Government communication’s mission is to enhance people’s awareness and seeing the larger public interest as part of their own. This can only be achieved when governments use communication to influence personal and social practices in a way that will enable individuals to fully understand their role in the success of national plans.” Local and international communication experts, together with behavioural specialists will come together at IGCF 2019 to deliberate on how to realistically incorporate sociology and human sciences into the development and implementation of successful government communication campaigns.
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