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Insignia Worldwide Group has introduced Traverger – the region’s first digital brand engagement agency dedicated to the travel, tourism and hospitality industry. Traverger launches to propel travel and destination brands to the forefront of online conversations in the age of hyper-competition and fragmented attention. Traverger equips clients to engage with increasingly elusive guests and time-poor travellers with powerful solutions born at the convergence of technology, public relations, social media and online advertising. “Travel and hospitality brands have complex and unique marketing needs that are different from traditional FMCG products. Online visibility and engagement is at the heart of driving innovation in brand communication and marketing. Our expertise in strategic planning and understanding of key feeder market dynamics is complimented by our insights on how potential guests or customers interact with online brand messages,” said Gaurav Sinha, Founder & CEO, Insignia Worldwide Group, the parent company that owns and operates Traverger.

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