Tag Archives: Insignia

Insignia Worldwide has partnered with Red Sea Global (RSG) in its launch of three groundbreaking new resorts. The unveiling of Shebara, Desert Rock, and Thuwal Private Retreat marks a milestone in positioning Saudi Arabia as a premier leisure destination.As part of its strategic collaboration with RSG, Insignia delivered cohesive identities and immersive brand experiences for each of these unique resorts. From crafting brand strategies that resonate with the surroundings, to defining authentic guest touchpoints that elevate the journey, Insignia has played a pivotal role in defining this next chapter of luxury Saudi hospitality.Insignia’s expertise in creating transformative experiences aligned perfectly with RSG’s vision for these destinations. With human centricity at its heart, Insignia’s strategic approach illuminated how each of these hotels are a core ingredient in destination placemaking. Each property reflects the diversity of the Red Sea’s landscapes and RSG’s commitment to sustainable development, offering travelers an unparalleled connection to nature and culture. The brand identity and guest journey strategies ensured that every detail of the experience, from service touchpoints to rituals, reflects the Kingdom’s rich culture, tradition of hospitality, and forward-looking aspirations. To bring these concepts to life, Insignia creatively directed the photography and videography for all three properties, with imagery that celebrates the otherworldly architecture of Shebara, the natural integration of Desert Rock, and the serenity of Thuwal. This visual storytelling aims to inspire local, regional, and global audiences to discover the undiscovered. “Through this collaboration, we aimed to not only bring to life exceptional hotel brands but also redefine the perception of what Saudi hospitality is on the global stage,” said Insignia CEO Gaurav Sinha. “We have been honored to partner with Red Sea Global to realize their …

Insignia Worldwide Group has introduced Traverger – the region’s first digital brand engagement agency dedicated to the travel, tourism and hospitality industry. Traverger launches to propel travel and destination brands to the forefront of online conversations in the age of hyper-competition and fragmented attention. Traverger equips clients to engage with increasingly elusive guests and time-poor travellers with powerful solutions born at the convergence of technology, public relations, social media and online advertising. “Travel and hospitality brands have complex and unique marketing needs that are different from traditional FMCG products. Online visibility and engagement is at the heart of driving innovation in brand communication and marketing. Our expertise in strategic planning and understanding of key feeder market dynamics is complimented by our insights on how potential guests or customers interact with online brand messages,” said Gaurav Sinha, Founder & CEO, Insignia Worldwide Group, the parent company that owns and operates Traverger.