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Saudi Entertainment Ventures (SEVEN) announced a new partnership with Formula E to build the world’s first Formula E branded indoor karting attraction across multiple SEVEN entertainment destinations across the Kingdom. The announcement was made from the site of the Diriyah E-Prix where the ABB FIA Formula E World Championship double-header of races will take place on the spectacular illuminated race track this Friday and Saturday. Formula E was created to disrupt elite motorsport with a bold vision of using electric racing to accelerate sustainable human progress. What followed was the development of never-seen-before electric racing technology and pioneering race formats to create a sport unrestrained by tradition or expectation. Abdulla Nasser AlDawood, Chairman of SEVEN, commented: “Our strategic partnership with Formula E to bring never seen before Formula E branded racing tracks within our Entertainment destinations, strategically complements our mission of creating a Multiverse of entertainment offerings that cater to the different needs of our future guests that build and nurture their skills and evokes growth. We aspire to have the 1st Saudi car racing champion coming from our Formula E attraction. Alberto Longo, Co-Founder & Chief Championship Officer, said: “We are thrilled to be working alongside SEVEN, the entertainment champion in KSA. Our objectives and goals align in bringing the excitement of Formula E to the kingdom and taking fans closer to real racing action through the Formula E Karting experience across the SEVEN destinations. I am confident this incredible initiative will accelerate the potential of Saudi Arabia’s promising young drivers and create a future world champion.” The license agreement was signed by Eng. Essam Othman Al Jubair, Chief Operating Officer at SEVEN and Alberto Longo, Co-Founder & Chief …

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