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At a recent interview with TravelTV, Tara Naidu, Vice President International Business, Air India Express she explained that travel agents are most important as 80% of their business come from them and they are looking at a new way to incentivise travel agents. “Travel agents are the most important source for us, about 80% of our bookings are through travel agents and within that what we see is that the segment of online travel agents is growing so online travel agents could be B2B or B2C, they could be operating through a network of sub agents or they could be operating directly to consumers. We offer commissions to them which are called transaction fees, but we have been looking at the models operated by the airlines and have seen that transaction fees are not very popular and agents may prefer to get some incentives.”

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