Tag Archives: ImpaQ

SAUDIA has signed an agreement with the Saudi Ministry of Media to strengthen coordination and collaboration across various sectors, including both ground and onboard services. The agreement was finalized during the inaugural ImpaQ Impact Makers Forum and signed by Khaled Tash, SAUDIA Group Chief Marketing Officer, and His Excellency Mishaal Al-Tuwaijri, Assistant Undersecretary for Shared Services at the Ministry of Media. Under this agreement, a dedicated channel for the Ministry of Media will be added to SAUDIA’s in-flight entertainment systems and displayed in Al Fursan lounges. This channel will provide regular updates on the Ministry’s initiatives. Additionally, SAUDIA will offer fast-track and business-class services to the Ministry’s guests and sponsor its events. Khaled Tash, SAUDIA Group Chief Marketing Officer, stated: “In line with SAUDIA’s new identity, we are committed to strengthening our relationships with various government entities to support their objectives. The Ministry of Media plays a pivotal role in showcasing the programs of Saudi Vision 2030 and its ambitious projects across various media channels. Displaying the Ministry’s initiatives on Saudia’s screens will significantly boost their visibility, supported by our daily operations of over 600 flights connecting the world to the Kingdom and over 100 destinations worldwide. This agreement aligns with Saudia’s largest project to enhance the guest experience by delivering quality services at every stage of travel and integrating the latest innovations in aviation.” The ImpaQ Impact Makers Forum, a visionary initiative by the Ministry of Media, serves as a premier platform for exchanging expertise and celebrating successful endeavors. The forum spans 14 key areas of influence, including media, artificial intelligence, sports, tourism, entertainment, and culture. It aims to redefine paradigms of media collaboration and create interactive platforms that tell …

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