Majid Al Futtaim Leisure, Entertainment & Cinemas, the region’s premiere leisure pioneer, has signed a deal with Immersive Gamebox (IGB) to introduce seven hyper-immersive and interactive ‘Gameboxes’ to Magic Planet in City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah, giving visitors access to 12 different experiences. The partnership underscores Majid Al Futtaim’s commitment to evolving and diversifying its offering in line with customer preferences and emerging trends. IGB (formerly known as Electric Gamebox) is a leading immersive gaming company which designs and develops interactive digital smart rooms called ‘Gameboxes’ , catering for groups of two to six players per Gamebox. The platform is a completely new genre of group entertainment featuring cutting-edge technologies, including patented touch screens, 3D motion tracking and surround sound to deliver a hyper-immersive shared gaming experience . IGB has a growing library of licensed and original IP games created by its in-house studio. All titles will be available at Magic Planet including Alien Aptitude Test, Ticket to Mars, Psychedelic Mansion, James Bunny: Casino Tropicale, and Squid Game lasting 60 minutes each, as well as Temple of Coins, Angry Birds, Block Smash Mania, Trivia Mash-up, lasting 15-30 minutes each and kids’ games including Temple of Coins Junior, Tip Tap Memory Challenge and Shaun the Sheep: Championsheeps, lasting 15-30 minutes each. IGB will also be providing localised versions of these games in Arabic. Commenting on the partnership, Mark D. Haak Wegmann, Managing Director, Majid Al Futtaim Leisure and Entertainment said, “Immersive Gamebox (IGB) is a pioneering gaming company, and we are excited to partner with them to expand our offering at Magic Planet. Together, we will introduce technology-enabled shared play and a whole new genre of …
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