Tag Archives: hybrid concept by MAF

Majid Al Futtaim, the premier shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has launched its first hybrid digital food hall concept at City Centre Me’aisem. Combining digital and physical dining experiences, Halla Food allows guests to order from multiple virtual restaurants with a single online transaction. The opening of this hybrid concept demonstrates how Majid Al Futtaim is at the forefront of digital transformation and is embracing technology and innovation to meet the expectations of today’s dynamic and digital-savvy consumers. Spanning less that 3,000 sq foot, Halla Food consists of a single cloud kitchen, seven homegrown F&B concepts and a 34-seater restaurant. Using cutting-edge technology and automation, the hybrid model provides guests with a seamless and contactless digital experience from end-to-end. Customers can conveniently order their food online on voxcinemas.com, through delivery apps (Deliveroo, Talabat and Zomato) or at the physical location by scanning a QR code or using the self-serve kiosks. They also have the option to have food delivered directly to their door or collect it at the self-service pick-up cubbies and dine-in. Halla Food boasts a wide variety of F&B concepts including existing brands such as VOX Cinemas’ Candy Bar, Top Bun, Kitchen 35, Pizza Al Taglio and Nutella as well as exciting new additions including Epic Byrd, a fried chicken restaurant, and Akl El Beyt, which specialises in Lebanese home cooking. Later this year, it will be adding to its offering and joining forces with third party F&B outlets so guests can enjoy an even wider variety of cuisines. Halla Food also plans to expand its presence with additional locations planned for later this year. Marc Matar, Vice President, …

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