Tag Archives: Hyatt Hotels. DET

The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with the Hyatt hotels in Dubai to showcase the city to new global audiences. Through innovative marketing initiatives, exclusive events, and tailored visitor experiences, this collaboration aligns with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. Signed by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Fathi Khogaly, Area Vice President for the Hyatt hotels in Dubai, the agreement underscores both parties’ commitment to driving tourism growth and elevating the city’s profile on the world stage. Under the terms of the MoU, the Hyatt hotels in Dubai will actively participate in various DET-led initiatives, including hosting familiarisation (FAM) trips, study programmes, and high-profile events designed to attract international visitors. Additionally, they will support DET’s promotional campaigns, such as flash sales, exhibitions, and roadshows, while receiving reciprocal marketing assistance for upcoming projects such as the launch of the new Grand Hyatt Dubai Waterpark, which is set to open this year. Special emphasis will be placed on leveraging key opinion leaders (KOLs) and creating engaging content to amplify reach and impact. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “This collaboration with Hyatt Hotels Dubai aligns with the aspirations of our visionary leadership to position Dubai as the best city to visit, live and work in. Driving forward the ambitious D33 Agenda, with the support of all stakeholders and partners, it is also a testament to our shared vision of diversifying and …

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