Tag Archives: HSMAI ME 2022

The fifth edition of the Commercial Strategy Conference by Hospitality Sales Marketing Association HSMAI Middle East kicked off with TravTalk ME, TravelTV MiddleEast and Tourismbreakingnews as media partners. Almost 300 participants attended the opening day from all the leading hotel chains in the Middle East. In her opening remarks Mona Faraj, Managing Director of HSMAI ME welcomed everyone for the event, “this year we have created two stages – one the main stage for topical events and the other focused on trends and insights with topical content on marketing and communications. Last year, I was told Mona you’re not covering enough topical content across commercial disciplines, specifically marketing and communications, you know we are all marketers here whether we know it or not, but we don’t have the skills for it and what we did is that we created or formed the most active marketing advisory board that have put a lot of the content over the past two years. Every single year we listen to your feedback and try to deliver educational content that is more meaningful to you. We also did a lot of new content this year, so you will see later on we have a new rock star later on and you will hear why, we brought in the lightning round, now please make sure you attend all six of them, your up for a treat. 2022 was a year full of educational webinars, activities, events and exposure because it is important to maintain that social element within our regional organisational members.” She concluded saying that over the past year 29 events were hosted by HSMAI ME and that they look forward to make it 50 …

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