Rotana is working on its strategies to attract more visitors this Ramadan and beyond. Timur Ilgaz, Area Vice President – Dubai & Northern Emirates, Rotana Hotels & Resorts shared in an exclusive interview with TTME. What is your strategy for attracting visitors during Ramadan and the Eid holiday, particularly from Abu Dhabi and the GCC? Tailored Offerings: We design special packages that include iftar and suhoor experiences, showcasing a mix of traditional and contemporary cuisine, while ensuring the ambiance reflects the spirit of Ramadan. We also offer flexible booking options, ensuring guests can enjoy extended stays with exclusive rates. Emphasizing Cultural and Local Traditions: At Rotana, we prioritize integrating local culture and customs into our experiences. During Ramadan, we focus on promoting the values of generosity, family, and togetherness, which resonate with our guests. This can include activities such as traditional storytelling sessions, local music performances, and showcasing regional crafts. Exclusive Eid Celebrations: Eid is a time of joy and celebration, and we create memorable experiences for families and business travellers alike. From lavish Eid brunches to special events and entertainment, we ensure that our offerings are both exciting and culturally relevant. Community Engagement: We emphasize the importance of giving back, so we partner with charitable organizations to host events that support local communities, ensuring that our guests can participate in meaningful initiatives. Enhanced Customer Experience: Our focus is always on service excellence, so we ensure that staff are well-trained to cater to the specific needs of Ramadan and Eid guests. This includes offering special touches, such as pre-arrival communications and thoughtful amenities that enhance the guest experience. By delivering a balanced combination of cultural sensitivity, exclusive offers, and high-level …
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