Tag Archives: hospitality marketing strategies

The Hospitality Sales and Marketing Association International Middle East (HSMAI ME) is lining up thought-provoking speakers for the 5th Annual ROC Commercial Strategy Conference. The in-person event will be held at the Conrad Dubai Hotel from November 28-29, 2022. Following the success of previous editions that focused on revenue management, this year’s focus will be across multiple disciplines including marketing, revenue, sales, and operational topics from speakers outside the industry to share best practices. The event will also host influential personalities and speakers from various other industries for the very first time. With their knowledge and expertise, HSMAI aims to educate and broaden the perspective of the hospitality industry as a whole. The annual event will open with a fireside chat from Issam Kazim, CEO of Dubai’s Department of Economy and Tourism (DET). During the session, Kazim will explore what Dubai needs to remain an attractive destination and how to ensure Dubai keeps up with technology trends to stay top of mind. Following unprecedented events and challenges brought about by the pandemic, this year’s event theme is “Accelerate Recovery”. The conference brings together hospitality leaders, delivering expert insights and knowledge to help propel the industry into a new era. Filled with keynotes, panels, fireside chats, and networking, the HSMAI ROC Commercial Strategy Conference promises stimulating conversations across a wide range of topics. A keynote by Scott Livermore, Chief Economist of Oxford Economics Middle East will delve into economic factors – such as inflation and recession fears – and how it’s impacting the travel industry’s speed of recovery.   Debbie Siminser, Vice President of Learning & Development, ME & Africa from Accor, will take the stage to discuss how organizations can Leverage …

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