Series of uniquely soothing sensory videos created under the 360 Hong Kong Moments initiative by the Hong Kong Tourism Board (HKTB), which has managed to capture and bottle the city’s auditory essence into highly immersive and pleasurable viewing experiences. A highlight of the Great Outdoors Hong Kong (GOHK) 2021-2022 summer campaign, four distinctly themed Autonomous Sensory Meridian Response (ASMR) videos will each feature 30-second snapshots of dreamy environmental acoustics heard in far-flung corners of the city. The videos are designed to stimulate the senses and to heighten one’s sensitivity to the harmonic countryside symphonies just a stone’s throw from the city. ASMR in Peng Chau invokes a ship’s horn, a temple’s chimes and the hypnotic kau cim (shaking of fortune sticks). Swaying leaves, dripping waterfalls, chirping birds and flapping wings angle for attention in ASMR in Shing Mun Reservoir. ASMR in Stanley spans splashing in the ocean and swooshing open a paper fan, to biting into a piece of deliciously warm French toast at a local cha chaan teng diner. Finally, ASMR in Sai Kung delves into the myriad tones and timbres of the open sea, which can be encountered during a lone stand-up paddle-boarding session. Both calming and provoking, the video series stars curious individuals exploring the outskirts of Hong Kong through a hyper-focused lens, and culminates in a three-minute magnum opus, which brings all the contrasting elements together into one beautifully euphoric whole. The ASMR videos form part of the broader GOHK summer campaign, which will also showcase 13 seasonal routes, covering hiking and sightseeing destinations, island-hopping itineraries and water sports experiences. A particular focus is water-based activities, which are easily accessible but often overlooked by visitors who …
Read More »Fight against COVID-19 Hong Kong Style
Hong Kong Tourism Board (HKTB) launches a Standardised Hygiene Protocol in partnership with Hong Kong Quality Assurance Agency (HKQAA) to assure visitors of a safe and healthy stay. The protocol aims to provide a unified set of guidelines on hygiene and anti-epidemic measures for tourism-related industries that bolster visitors’ confidence in traveling to Hong Kong; The protocol will cover shopping malls, hotels, restaurants, retail stores, coach companies, tourism attractions, travel agencies and more. More than 1,800 businesses and outlets have expressed interest in adopting the protocol in their business; and The businesses and outlets can display a designated logo for recognition to show their commitment to the protocol. The HKQAA will conduct random visits for continued inspections. Further relaxation of Social Distancing Measures – The latest social distancing measures to be effective from October 30: Relaxations for catering businesses (e.g. restaurants, bars and pubs, nightclubs) – Maximum number of people per table will increase to 6 people for restaurants (currently 4 people); and 4 people (currently 2 people) for bars and clubs; Maximum number of people will increase to 75% of seating capacity (currently 50%); Maximum number of people in public entertainment venues (such as theme parks, museums, performance venue) will increase to 75% of total capacity (currently 50%); Restriction on the number of people in group gatherings (currently 4 people) and mandatory mask-wearing in public venues will be maintained. Local tours exempted from social distancing restrictions – Starting October 23, local group tours of maximum 30 people by licensed travel agents will be exempted from group gathering restrictions, as long as they comply with a range of epidemic prevention measures. HKTB launches ‘Free Tour’ programme – Riding on this …
Read More »