Tag Archives: His Excellency Helal Saeed Almarri

Dubai welcomed 8.36 million international overnight visitors in the first six months, January-June of 2019, posting a positive 3 per cent in tourism volume growth compared to the same period last year, according to the latest data released by Dubai’s Department of Tourism and Commerce Marketing. India once again led the pack, drawing the highest half year volumes with 997,000 visitors – particularly noteworthy given the severe air traffic and seat capacity challenges due to geopolitical volatilities. Dubai continued to drive booking interest from Indians on a mass scale largely due to high-impact delivery of segment and season-specific campaigns across the most accessible Tier-1 and Tier-2 cities. From focused ‘family’ or ‘couple’ oriented promotions to the Bollywood megastar Shah Rukh Khan-led global #BeMyGuest campaign, the Department’s investments yielded strong returns, with the latter alone surpassing all records, logging 160 million views in a few weeks. Additionally, at an audience penetration level, travel share of Indian families with children rose by a substantial 10 percentage points from 24 to 34 per cent, directly reflecting higher GDP impact due to party size and spend potential. With more than 30 in-market trade partnerships initiated in the first half of 2019 alone, Dubai Tourism’s confidence in, and commitment to, India is further emphasised by strategic annual collaborations launched with the biggest names in the travel ecosystem – such as Thomas Cook, Cox & Kings and SOTC, as well as OTAs like MakeMyTrip and Goibibo. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented, “Tourism is one of the cornerstones of Dubai’s diversified economic growth, and we measure success based on our ability to aggressively advance towards our goal to be the number one …

Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has provided a positive outlook of the industry to leading stakeholders and partners at its first biannual city briefing event, highlighting the sector’s performance across key markets, and sharing first-hand insights into major developments, marketing initiatives and future growth strategies. Led by His Excellency Helal Saeed Almarri, Director-General of Dubai Tourism, the city briefing held at the InterContinental Dubai Festival City last week comes within the framework of regular industry engagements initiated by the Department to further enhance collaboration with its stakeholders. The event was attended by nearly 1,000 managers and key executives representing all industry segments, from hospitality to tour operators, tourism attractions to destination management companies, as well as top officials from Dubai Police and Expo 2020 Dubai. Addressing the gathering of industry professionals and senior government officials, HE Helal Saeed Almarri, said, “Maintaining a robust industry is at the core of our cross-sector efforts, and as we look ahead, we are confident that our continued cooperation with both public and private sector partners will ensure that Dubai remains a must-visit destination.” Major General Khalil Ibrahim Al Mansour, Assistant to the Commander-in-chief for Criminal Investigation Affairs at Dubai Police, said, “Dubai Police is pleased to be a part of this event as it gives us an opportunity to exchange ideas and views with leading players in Dubai’s tourism industry, and secure their support towards further enhancing the safety and security of visitors.” Sanjive Khosla, Deputy Chief – Sales and Marketing at Expo 2020 Dubai, said, “With fewer than 500 days until Expo 2020 opens, our preparations are well on track.  We will be welcoming millions of tourists from around the …

Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) launched a new sponsorship scheme to drive continued innovation and sustainability across Dubai’s events industry. Reaffirming Dubai’s position as a global events hub, the scheme is designed to further empower leisure event organisers with additional incentivisation opportunities in the form of event sponsorship. The new process will build on the growth and competitiveness of the city’s event sector, which recorded an increase of over 100,000 ticket sales and 25 additional events in the first quarter of 2019 when compared to the same period last year. Continuing to effectively showcase Dubai’s proposition as a host city for international events from around the world, the scheme will target entertainment events and will be applicable for events that are ticketed and open to the public, with an eligible leisure event permit. With state-of-the-art venues across the city, Dubai is well placed to compete on the global stage to host international events, as it continues to grow its reputation as a world leading leisure and entertainment destination. The scheme will work in conjunction with the department’s ticketing and permits services to streamline management and coordination of event licensing activities and provide greater operational efficiency. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “The sponsorship scheme forms part of our commitment to retain the city’s status as a leading global event destination and has been designed to build on this momentum and act as a catalyst for the local events industry.” The sponsorship scheme, which will directly support leisure event organisers, will take effect for events being held from May 1, 2019 through an online application process. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, …