Tag Archives: HE Ahmed Al Khateeb

TOURISE, the bold new global tourism platform, announced the members of its cross-sector Advisory Board, a powerhouse of industry titans guiding TOURISE’s strategic direction and shaping the agenda of the inaugural global summit taking place in Riyadh from 11-13 November, 2025. TOURISE is where cross-sector convergence begins, a platform where leaders and visionaries debate, collaborate and take action to shape the future of tourism. The 14-member board brings together expertise from tourism, technology, aviation, entertainment, education, sustainability and media, making it one of the most intentionally cross-sector bodies in global tourism today. Together, they will champion TOURISE’s vision, ensure high-impact global issues such as equity, geographical representation and sectoral diversity are in spotlight and influence the long-term value of the platform. Chaired by His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia, the Advisory Board represents an alliance of cross-industry leaders, assembled to elevate tourism on the global stage and shape a bold new vision for the sector’s future. “TOURISE is driving cross-sector global collaboration, and the formation of the Advisory Board ensures we are uniting diverse perspectives from representatives across the global tourism ecosystem,” His Excellency Ahmed Al-Khateeb said “Their visionary thinking and deep expertise will be essential in transforming TOURISE from ambition into action, ensuring the platform becomes a catalyst of innovation, investment, and sustainability in tourism for decades to come.” The TOURISE Advisory Board members are: • Julia Simpson, President & CEO, World Travel & Tourism Council. • Randy Durband, CEO, Global Sustainable Tourism Council. • Luis Maroto, CEO, Amadeus. • Blake Chandlee, former President of Global Business Solutions, TikTok. • Neil Jacobs, Founder of Wild Origins and former CEO of Six Senses. • Stephane Lefebvre, President, Cirque …

Last year, the travel and tourism sector in Saudi Arabia grew over 32% to contribute a record-breaking SAR 444.3BN to Saudi’s GDP, representing 11.5% of the entire economy. This exceeded the previous record by almost 30% and underscores the sector’s pivotal new role in the nation’s economic framework. The World Travel & Tourism Council’s 2024 Economic Impact Research (EIR) has revealed a record-breaking year for travel & tourism in Saudi Arabia, with new records in GDP contribution, sector jobs and visitor spend. Saudi Arabia’s travel & tourism sector is now soaring past all previous records, testament to the country’s commitment to becoming a global tourism hot spot. Jobs supported by the sector grew by 436,000 to reach more than 2.5MN, representing almost one in five jobs in the country. Although the jobs lost during the pandemic were fully recovered in 2022, today’s announcement shows sector employment in Travel & Tourism has increased almost 24% since the previous peak. International visitor spending surged by almost 57% to reach SAR 227.4BN, breaking the previous record by SAR 93.6BN, while domestic visitor spending grew by 21.5% to reach SAR 142.5BN. Seven years ahead of its target, Saudi Arabia welcomed 100MN tourists in 2023. Today, the country is surging toward even greater heights and has set a more ambitious aim of attracting 150MN tourists by 2030. Julia Simpson, WTTC President & CEO said; “Saudi Arabia’s Travel & Tourism sector’s extraordinary achievements last year mark a pivotal moment in its journey towards becoming a global tourism leader. “This success is a direct result of the Kingdom’s visionary commitment to the sector, showcasing an impressive fusion of cultural heritage and innovative tourism initiatives. As the sector continues …

The World Travel & Tourism Council (WTTC) unveils its first round  of confirmed speakers for its upcoming Global Summit to be hosted by Saudi Arabia, which includes leaders from some of the world’s largest Travel & Tourism businesses, Saudi officials, and tourism ministers from around the world. Taking place at the magnificent King Abdul Aziz International Conference Centre in Riyadh from 28 November to 1 December, the global tourism body’s highly anticipated 22nd Global Summit is set to be the most influential Travel & Tourism of the year. Under the theme “Travel for a Better Future” the event will focus on the value of the sector, not just to the global economy, but to the planet and communities around the world. During the Global Summit, industry leaders and international government officials will gather in Riyadh to align efforts to support the sector’s recovery and address future challenges, ensuring a safer, more resilient, and more sustainable sector. His Excellency Ahmed Al Khateeb, Saudi Minister of Tourism said “WTTC will arrive in Riyadh as tourism enters a new era of recovery. Bringing together global leaders from both the public and private sector, the Summit will be fundamental in building the better, brighter future the sector deserves. There is no doubt our ambitious investment, sustainability and travel experience goals can be realized through global collaboration and WTTC’s Global Summit in Riyadh will provide a platform for these important conversations, while ensuring visitors enjoy the hospitality and opportunities of one of the world’s fastest growing tourism destinations.” Business leaders set to take to the stage include Arnold Donald, Vice Chair of the Board of Carnival Corporation and Chairman at WTTC; Anthony Capuano, CEO, Marriott …