Tag Archives: Hanan Al Mahmoud

Al Jawaher Reception and Convention Centre (JRCC) has announced that it is open for business again after weathering the unprecedented challenges presented by 2020, utilising the down time for maintenance and refurbishment work that has served to enhance its world-class amenities.  “JRCC plays an important role in supporting the social and economic development of the emirate through the various activities it hosts. Ensuing the lockdowns in the wake of the COVID-19 outbreak, we took the opportunity to undertake maintenance and refurbishment work in our venues including in the eastern central and eastern regions, Dibba Al Hisn and Khofakkan, as we envisioned offering services that lived up to the best health and safety standards upon re-opening our doors to the public. JRCC is now fully equipped and host safe events, and we are ready to deliver on the expectations of our clients whose satisfaction, safety and wellbeing remain our top priority,” said Hanan Al Mahmoud, CEO of JRCC. Speaking about the institution’s achievements, Al Mahmoud emphasised, “Over the past year, we all have faced unprecedented challenges across the board. But thanks to the unfailing trust and support of our customers and partners and backed by the dedication of our talented employees, we have not only stayed afloat, but actually moved forward.” “We aim to seize opportunities and maintain robust growth in the long run by hosting key national and international events, and offer best-in-class catering services that will contribute to boosting Sharjah’s position as a leading destination for conferences and business tourism. In line with these goals.”

Al Jawaher Reception and Convention Centre (JRCC) attracted more than 120,000 visitors and guests in 2016. This brings the total number of visitors who participated in some of the most prestigious and high-level events, organised and hosted by the Centre to 388,420 visitors, since they opened their doors in early 2013. Dotted with an array of the exclusive in-house events services and world-class catering, JRCC was home to more than 300 events in 2016, bringing the total tally to more than 1,000 events since its inception – 25 per cent of which were characterized by government conferences, business forums and exhibitions. The remaining 75% were taken up by unique and memorable social events. JRCC forecasts a 10% growth in events organised in 2017, thanks to its high-quality services and a dedicated team of professionals contributing directly to the emirate’s events industry.  Hanan Al Mahmoud, Director, JRCC, said, “Since its inception, JRCC has worked in line with the vision of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs, to offer an outstanding destination that contributes to attracting major local and international events, as well as to strengthening Sharjah’s phenomenal growth in the MICE industry. JRCC will soon be four-years-old, and looking back, we feel a sense of immense satisfaction and pride in having delivered the outstanding quality of catering and hospitality services to each and every event we have hosted.”