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In collaboration with Abu Dhabi Investment Office (ADIO), H2O Hospitality (H2O) has established its regional headquarters in Abu Dhabi. ADIO provided H2O, which operates in the accommodation and leisure sector, with a comprehensive range of growth-enabling support, including financial incentives, setup enablement and connections to the Abu Dhabi ecosystem and international trade opportunities. H2O’s solutions will also contribute to Abu Dhabi’s tourism sector. The company is connected to more than 85 online travel agencies, in addition to managing over 190,000 units and 680 properties. It provides solutions which automate the front and back-end processes of hotels by digitising the process flow, enabling paperless and contactless procedures that improve efficiency and profitability for operators. H2O’s solutions in Abu Dhabi will enhance guest experience with mobile-based booking, check-in, smart locks, in-room services and payments. John Lee, Founder and CEO of H2O, said: “Digital transformation has become an even more pressing matter for the hospitality industry. The move highlights the strong economic cooperation between South Korea and Abu Dhabi, which has become increasingly focussed on innovation and technology. In the past 10 years, South Korea has been ranked as the most innovative nation six times by the Bloomberg Innovation Index. Abu Dhabi was also named the smartest city in the Middle East and North Africa (MENA) region for 2023 in the IMD Smart City Index, released by the International Institute for Management Development (IMD). Badr Al-Olama, Acting Director General of ADIO, said: “Both Abu Dhabi and South Korea are globally known for their approach to innovation, sharing similar visions for digital transformation, and are natural partners to navigate the tech-enabled future. “At the same time, Abu Dhabi has become renowned for its diverse investment climate, …

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