The Sharjah Commerce and Tourism Development Authority (SCTDA) released two new books at the ongoing 38th edition of the Sharjah International Book Fair 2019, which is being held under the theme ‘Open Books, Open Minds,’ to celebrate the Emirates’ title as ‘World Book Capital for 2019.’ The fair kicked off on October 30, 2019, and will run until November 9, 2019, at the Sharjah Expo Center. SCTDA’s participation in the third largest book fair in the world falls in line with its endeavors to further develop the tourism sector, as well as contribute to promoting knowledge and appreciation for culture and heritage across the emirate. The first book titled ‘Sharjah, the Heart of Culture’ talks about the emirate’s rich heritage, culture and sheds light on its vision and strategies to educate the younger generation about local traditions. The second book, titled ‘Visitors from Space’ has been published in collaboration with Kalimat Publishing. The comic book explores various aspects of Sharjah, including trivia, places to see, and destinations to visit for children to understand. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, says, “Our participation in the 38th edition of the Sharjah International Book Fair reflects our commitment to accelerating the cultural movement in Sharjah. The emirate is steadily moving forward towards global leadership, in line with the vision and directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. H.H. has laid the foundation for a cultural and intellectual revival in the emirate by sparking the love of reading within the local community.”
Read More »Sharjah strengthens campaigns to attract Russian tourists in 2019
The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced that it is aiming to attract more Russian visitors. According to the 2018 figures released by SCTDA, Russian visitors ranked second on the list of overnight guests in Sharjah at 328,000. The number of guests from Russia, the Commonwealth, and the Baltics region also posted a 41 per cent growth last year compared to the previous year. Moreover, the market share of Russian visitors went up to 23 per cent during the same period. In light of this trend, SCTDA and Air Arabia will organise a B2B event on September 11, 2019 at the Four Seasons Hotel in Moscow to showcase Sharjah’s growing reputation as a premiere tourist destination, allowing for the opportunity to forge new partnerships with key Russian tourism industry stakeholders. The event represents SCTDA’s continuing efforts to make sure that the emirate is widely promoted across tourism and travel related events in Russia. This year, SCTDA’s campaigns are focused on eco-tourism products, outdoor activities, and branded hotels to firmly establish Sharjah’s status as an ideal global family-friendly destination. All these initiatives are in response to the directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to position Sharjah as the ideal global tourist destination. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “With the influx of Russian tourists visiting the emirate, we at SCTDA are working hard to sustain this trend. Expanding our presence in Russia through our partnerships with key local tourism and travel players is of extreme significance to us.”
Read More »34 partners at ATM with Sharjah Commerce & Tourism Development Authority
With the aim of promoting Sharjah’s unique tourism and hospitality offerings before discerning travellers and travel companies from the region and around the world, Sharjah Commerce and Tourism Development Authority (SCTDA) announced its participation for the 22nd consecutive year, at the upcoming edition of the Arabian Travel Market (ATM) to be held from April 28 to May 1, 2019, at the Dubai International Convention and Exhibition Centre. A total of 34 government and private sector entities from the emirate of Sharjah will participate at ATM 2019, including Environment and Protected Areas Authority, Sharjah Airport Authority, Sharjah Museums Authority, Directorate of Awqaf in Sharjah, Air Arabia, Sharjah Airport Travel Agency: SATA, Hilton Sharjah Hotel, Sheraton Sharjah Beach Resort and Spa, the Act Hotel Sharjah, Citymax Hotel Sharjah, Aryana Hotel Sharjah, Copthorne Hotel Sharjah, Hotel Holiday International Sharjah, Swiss-Belhotel Sharjah, Novotel Hotels and Resorts, Orient Tours and Travels LLC, Baithans Hotels Management LLC, Beach Hotel Sharjah, Radisson Blu Resort Sharjah, Al Majaz Première Deluxe Hotel Apartments, Sharjah Palace Hotel, Golden Tulip Hotel Sharjah, Ibis Styles Sharjah Hotel, Ramada Hotel and Suites Sharjah, Coral Beach Resort Sharjah, Tulip Inn Al Khan Hotel, Breeze Hotel, Al Khalidiah Tourism LLC, Cozmo Travel LLC Trav trolley, Sayara Limousine and Car Rental, Sharjah National Travel and Tourist Agency and TravTalk. The SCTDA will take advantage of the opportunity to highlight Sharjah’s key tourism elements and potentials including the latest developments in tourism, such as adventures and sports sectors in line with the vision of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to attract international and regional tourists to the Emirate. Commenting on the participation, H.E Khalid Jasim …
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