Tag Archives: H.E. Khalid Jasim Al Midfa

Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the resumption of desert tours and related activities in the emirate with strict implementation of the precautionary measures and guidelines issued for desert tours and Sharjah tour operators. This latest decision comes as part of the efforts to resume the tourism activities in the emirate and bring them to a normal pace by adopting the highest standards in prevention and safety practices, health protocols, and the implementation of government directives on national health and safety of tourists, visitors, employees, citizens, and residents of Sharjah. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA commented that the decision is a step forward in the process of the gradual return of all tourism activities in Sharjah in accordance with the larger plan and in close coordination with all relevant partners from the government and private sectors. Al Midfa highlighted that adherence to the precautionary measures is key as it provides a foundation to rebuild the momentum of activities in the tourism sector while at the same time ensuring the health of employees and tourists alike, and thereby establishing Sharjah’s position as a safe and preferred tourist destination. Al Midfa added, “We continue to work closely with all concerned entities to intensify our joint efforts to maintain public health and safety as we take new steps to launch and implement various major initiatives aimed at enabling the recovery of the tourism sector from the repercussions of the pandemic and revive growth. We are implementing a strict schedule of inspection of establishments and activities through regular field visits under the supervision of an integrated team of SCTDA inspectors to ensure the issued precautionary measures are being …

Sharjah Commerce and Tourism Development Authority (SCTDA) has signed a strategic Memorandum of Understanding (MoU) with the UAE Youth Hostel Association and the Sharjah Archaeology Authority, with the aim of enhancing the guidelines, standards and mechanisms in managing youth hostels and improving the quality of services provided to the youth tourism sector while preserving the traditional houses of the emirate. The new initiative comes in line with Sharjah’s continuing efforts to strengthen its leading position on the global tourism map. The SCTDA has been tasked to take charge in the management, supervision and development of services of youth hostels located in the emirate, while the Sharjah Archaeology Authority oversees the maintenance and preservation of the facilities. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA stated, “This will ultimately benefit the local tourism sector and cement Sharjah’s position within the ranks of the most prestigious and distinguished tourist destinations in the world. We look forward to working closely with both entities, especially in the move to improve the quality of youth hostel services and the preservation of traditional houses. Our collaboration will help reinforce Sharjah’s reputation as a distinct destination that combines the past traditions with the present age in an urban setting. We are confident that this agreement, which will further enrich the tourism experience of Sharjah, will help strengthen our initial efforts to promote youth tourism. There is no doubt that improving youth hostels will have a positive impact on the tourism community, as they provide distinguished services that will help establish the emirate as an ideal destination for those looking to experience luxurious but cost-efficient holidays. The youth hostels offer multiple options to meet the different tastes and requirements …

H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, addressing a special meeting chaired by the UAE Ministry of Economy explained that the visit served as an important platform in the efforts to explore further joint cooperation with the Ministry of Economy, especially in the move to promote tourism during a post-COVID-19 phase. H.E. expressed the Authority’s continuing commitment to be a key partner of the Ministry of Economy and its move to support the country’s tourism segment. We highly appreciate the efforts made by the government to limit the impact of the global pandemic on the tourism sector and their provision of the means to further accelerate the pace of recovery to help push the path of tourism development.” “We renew our commitment to support the proactive endeavours led by the Ministry of Economy to implement initiatives related to the tourism segment, which are part of the 33 initiatives planned to support the economic sectors, especially those concerned with promoting tourism to achieve future directions in building a diversified, competitive and sustainable economy. We look forward to uniting our energies in support of domestic tourism, which is seen as the main pillar in the return of tourism activity post COVID-19. In line with further consolidating its domestic tourism’s role as a key contributor to the local economy in Sharjah, we have launched a package of specific initiatives that are aimed at consolidating the leadership of the emirate in the list of safe tourist destinations in the world, by focusing on following the best practices that guarantee the health and safety of visitors,” concluded Al Midfa.

Sharjah Commerce and Tourism Development Authority (SCTDA) has launched the ‘Sharjah Safe for Tourism’ stamp, a mark of assurance given to all establishments in Sharjah which fully adhere to the public health protocols and guidelines aimed at preventing the spread of COVID-19. The stamp follows the measures set out by the World Travel and Tourism Council’s (WTTC) ‘Safe Travels’ stamp, the world’s first global safety and hygiene stamp for travel and tourism. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Our main priority is the health and safety of residents and visitors alike, which led to the development of the ‘Safety Assured’ stamp, employing the protocols set by the World Travel and Tourism Council under their ‘Safe Travels’ stamp program to assure tourists of a secure and relaxing experience at every stage of their journey and stay in Sharjah.” Al Midfa added, “We have outlined the precautionary measures for all hotels to ensure their guests can enjoy the establishment’s facilities with full confidence. SCTDA continuously monitors premises to ensure compliance with precautionary measures to make sure they are fully prepared to receive guests with the highest standards of hygiene and safety.” H.E. Abdulla Ali Al Mahyan, Chairman of the Sharjah Health Authority (SHA), said, “Sharjah has always remained keen on applying the latest in international standards and best practices, particularly in the field of health and safety to ensure that the emirate’s citizens, residents and visitors are well protected. In line with this, the Sharjah Health Authority is working in close partnership with the SCTDA to implement the required preventive measures ensuring public health and health security. We are confident that the ‘Sharjah Safe for Tourism’ stamp will serve as …

Sharjah Government has announced the resumption of the second phase of its recovery efforts, activating different sectors and activities by 50 per cent in the emirate. SCTDA is working towards the gradual return of activities within the emirate’s tourism and hospitality sector. The return, which follows the recent re-opening of beaches within hotels, spas and restaurants, will be implemented in stages and will not contradict with public safety measures already in place such as sterilisation operations and precautionary standards. The SCTDA has shared that the current phase of recovery is focused on domestic tourism and how to attract UAE citizens and residents as the summer season commences. The move is expected to play a key role in bringing the local tourism sector back to life. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “This decision is aimed particularly at bringing life anew to the local tourism and hospitality segments, vital sectors that help support the national economy. Rest assured that we will continue to work in close cooperation with our partners in the public and private sector to overcome this pandemic and help bring things back to normal.” Al Midfa further explained that the release of the new guidelines for hotel establishments in the emirate demonstrates the SCTDA’s commitment to lay the solid foundations needed in the resumption of tourist movement and hotel activity–falling in line with the global best practices on health, safety and security. He also pointed out the significant role played by the new guide in ensuring the stability of the hotel industry while also maintaining the health and well-being of employees and guests. “The SCTDA will be designating special teams to conduct regular inspections and field …