Accor announced the signing of Grand Mercure Dubai Downtown, the latest addition to its portfolio of premium hotels in partnership with Gulf Hotels Group. The signing ceremony was held during the Future Hospitality Summit. This agreement marks the rebranding of Gulf Court Hotel Business Bay as the Grand Mercure Dubai Downtown, a strategic move to strengthen the hotel’s competitive position in Dubai’s dynamic hospitality market. Gulf Hotels Group stands as one of the most respected and pioneering hospitality companies in the Middle East and Africa. With a history spanning over five decades, Gulf Hotels Group is synonymous with luxury, innovation, and service excellence. The rebranding of Gulf Court Hotel Business Bay is another step in Gulf Hotels Group’s mission to uphold its legacy while adapting to market demands and opportunities. Gulf Hotels Group has been managing the property for several years, and with this rebranding, the Group will continue to manage and oversee the hotel’s operations, ensuring the same level of excellence for which it has become renowned. The hotel will now benefit from Accor’s global reach, loyalty, sales and distribution platforms, and brand recognition, further enhancing its appeal to both leisure and business travelers. Set to open in 2025, the hotel brings Grand Mercure’s modern flair and passion for local culture to the city’s vibrant Downtown and Business Bay areas – strategically positioned near Dubai International Airport, financial and business districts, as well as key leisure hubs and tourist attractions. Featuring a prime location with views over the iconic Burj Khalifa and Dubai Canal, Grand Mercure Dubai Downtown will offer 270 keys comprising 239 rooms and 31 suites ranging from standard, deluxe, superior and grand deluxe. The hotel provides …
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