Tag Archives: guest relations

McArthurGlen Group’s Serravalle Designer Outlet presented on 6th December the closing forecasts for the year 2023, with outstanding results that confirm the Center as an internationally significant shopping and tourism destination. The estimated data shared anticipate a return to pre-pandemic levels with an influx of 6 million visitors and a double-digit growth forecast in turnover compared to 2019. Building on these results, McArthurGlen Group has announced a new investment plan of 20 million euros for the 2024-2025 biennium, dedicated to the Piedmont Center. The funds, in line with the Group’s values and a focus on continuous improvement, will be primarily allocated to enhancing the visitor experience and further reducing the Outlet’s environmental impact, demonstrating an increasingly deep and explicit commitment to sustainability. Among the projects in the new investment plan, to make the tourist experience more enjoyable and fulfilling, a new Tourism Hub will be built to welcome international guests and facilitate tax refund procedures. Significant expansions of the existing hospitality areas are also planned, including tripling the size of the Guest Lounge, introducing a dedicated space for conventions, and enhancing Guest Services through the extension and creation of a specific area for organized groups. The planned works also include the refurbishment of parking lots, with the aim of optimizing traffic flow and guiding guests to available parking areas through the implementation of digital signage. The “Green Oasis and Urban Furnishing” project, already initiated in 2023 to facilitate guest orientation and enhance storefront visibility, will be further implemented in a sustainable manner by reducing paved surfaces in favor of green spaces. Five squares have already been completely renovated with the addition of numerous trees and perennial plants, as well as …

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