Sustainable and regenerative tourism was in the spotlight on the second day of World Travel Market London, along with other key issues such as diversity and digital marketing. Speakers at WTM London’s first Regenerative Tourism Summit said the travel and tourism sector needs to see a “paradigm shift”. Tina O’Dwyer, WTM London’s Sustainability Advisor, asked delegates: “Are we brave enough to leave behind a paradigm that has worked well for us in the past?” Anna Pollock, Founder of Conscious Travel, highlighted warnings from the World Trade Organisation of a “polycrisis” – a cluster of global risks, including the climate crisis, adding: “Sustainability is not enough.” Other speakers showcased how regenerative tourism is helping revive and support destinations, including peat bogs in Ireland, Loch Ness, Majorca and Flanders. Sustainability was also a major theme for the Greek National Tourism Organisation (GNTO). Andreas Fiorentinos, GNTO Secretary General, said the country is poised for another record setting year in 2024, with projected arrivals reaching approximately 35 million tourists, and total revenue expected to rise by 10% to about €22 billion – “driven by a robust increase in international arrivals and a growing emphasis on sustainability”. He pointed to developments such as an eco-islands initiative in the Aegean and investment in other sectors such as mountain tourism, hiking trails and ski resorts to help spread tourist arrivals across the seasons. Developing accessible tourism facilities and activities “makes business sense”, delegates heard at the WTM diversity, equality, accessibility, inclusion and intersectionality (DEAI) summit. Ryan Smith, the founder of The Access Agency, said investing in the accessible sector can generate $13 for every dollar spent. He said the public and private sectors are developing more facilities …
Read More »GCC travellers recorded 128,745 overnight stays in Germany during the first two months of 2024
The German National Tourist Office (GNTO), along with 15 co-exhibitors representing cities, airports, and hotels, have successfully concluded another year at the Arabian Travel Market (ATM), underscoring Germany’s commitment to the Middle East’s largest travel and tourism exhibition. The annual gathering has proven crucial in reinforcing Germany’s ties with the GCC region, showcasing its diverse tourism offerings and sustainable travel initiatives. The Arabian Travel Market (ATM) serves as a cornerstone for the GNTO’s strategic outreach within the GCC region, connecting with travel professionals and decision-makers across the UAE and broader GCC. It provides a platform to foster valuable partnerships and allowing for engagement with potential Gulf visitors. Additionally, ATM offers invaluable insights into the region’s latest travel trends and preferences, enabling GNTO to tailor its marketing strategies effectively. During the four-day event, the GNTO showcased innovative marketing strategies focused on sustainability in the tourism sector. The GNTO’s engagement with partners and stakeholders underscored its commitment to sustainable practices, aligning with Germany’s rich cultural heritage and scenic landscapes to position the country as a prime destination for eco-conscious travellers seeking meaningful experiences. The significance of the GCC market to the German tourism sector was emphasised at the ATM, highlighting its role as one of the top three overseas source markets and its rapid recovery post-pandemic. Early 2024 statistics demonstrate the market’s resilience, with GCC travellers recording 128,745 overnight stays in Germany during the first two months alone. The robust growth trajectory underscores Germany’s enduring appeal as a preferred destination for GCC tourists. Another highlight of the event was the presentation of the Sustainable Tourism Journalist Award, recognising journalists whose work highlights the crucial connections between tourism and sustainability. A panel of …
Read More »300 plus agents from GCC attend GNTO roadshow for the region
The German National Tourist Office (GNTO) successfully concluded its five-day GCC roadshow at the German Ambassador’s residence in Abu Dhabi, marking the end of a productive journey across the region. The purpose of the roadshow was to foster relationships and gain insights with local tourism professionals and media partners in the Gulf. Starting on October 29 at the private residence of the German Consul General, Her Excellency Dr Eltje Aderhold, in Jeddah, it was followed by a visit to Riyadh and the private residence of the German Ambassador to Saudi Arabia, His Excellency Michael Kindsgrab. The roadshow then moved to Kuwait City at the private residence of the German Ambassador, His Excellency Hans-Christian Freiherr von Reibnitz, followed by a stop in Doha in the presence of the Deputy Head of Mission of the German Embassy in Doha, Mr. Thomas Triller. The roadshow concluded its journey November 2 at the residence of the German Ambassador, His Excellency Alexander Schönfelder, in Abu Dhabi. Yamina Sofo, Director of Marketing & Sales Office Gulf Countries at the GNTO, expressed her enthusiasm about the roadshow’s impact: “The GCC roadshow was an incredible experience for us. It enabled us to expand our network and explore promising opportunities in these major cities. We not only raised awareness about Germany among the local travel trade, but also diversified our campaign offerings, sharing valuable knowledge with market experts.” During the roadshow, Munich Tourism, as one of the attending partners, highlighted its hospitality offerings for GCC travellers, emphasising amenities such as Arabic-speaking staff and Khaleeji chefs during the summer season. It showcased the upcoming events such as UEFA Euro 2024 taking place in 10 German Cities 14 June – 14 …
Read More »GNTO bags sustainability and accessible travel award @ATA
German National Tourist Office GCC for the second year in a row bagged the prestigious Arabian Travel Award for ‘Most active in promoting sustainable and accessible travel’. Yamina Sofo, Director German National Tourist Office GCC shared, “It is an honour to have received the award for the ‘Most Active in Promoting Sustainable and Accessible Travel’. Our campaign ‘Simply Feel Good’ which promotes sustainability throughout Germany, has been key in implementing sustainable practices, be it in accommodation, transportation, and more.” The sixth edition of the Arabian Travel Awards concluded at Sofitel downtown Dubai graced by HE Datuk Seri Ahmad Fadil bin Shamsuddin, Ambassador of Malaysia to the UAE as Chief Guest presenting the awards to the stars of the night. An exclusive invitation only event gathered all the key leaders from travel, tourism and hospitality across the GCC. The Chief Guest H.E Datuk Seri Ahmad Fadil Bin Shamsuddin Ambassador of Malaysia to the UAE gracing the occasion shared, “It is an honour and privilege for me to be invited to join the experts in the travel, tourism, and hospitality industry this evening. To the organiser, please accept my appreciation and gratitude in organising the 6th edition of the Arabian Travel Awards, which recognises the contribution of the leaders of travel, tourism and hospitality in the Middle East.”
Read More »German National Tourist Office GCC promotes its UNESCO Campaign, Historic.Modern.Germany, to GCC Travellers
German National Tourist Office (GNTO GCC) and world-renowned artist, Sacha Jafri, came together to spotlight its 51 UNESCO World Heritage Sites – Historic.Modern.Germany campaign. Germany looks forward to welcome GCC travellers by offering an unparalleled journey through time, tradition, and natural wonders, encouraging them to immerse themselves in the country’s rich heritage and vibrant landscapes. The event was held today at Studio Jafri, the Middle East’s jewel in the crown Studio/Gallery, brought GNTO and the global Artist, Sacha Jafri together, to highlight the importance of UNESCO World Heritage Sites. Yamina Sofo, Director at German National Tourist Office (GNTO GCC), said: “We are excited to promote our ‘51 UNESCO World Heritage Sites – Historic.Modern.Germany’ campaign. We’ve come together with the incredible Sacha Jafri who worked seamlessly and we were delighted to see the beauty of the Museum Island Berlin on his canvas.” “Recently, at the 45th session of the World Heritage Committee meeting held in Riyadh, Germany was awarded a 52nd World Heritage; a testament to our commitment to safeguarding our heritage while offering travellers a chance to embark on a remarkable journey of discovery.” Yamina added further. Sacha Jafri said: “My vision and inspiration for my UNESCO World Heritage Sites Collection, aims to reconnect Humanity to our cultural past, a more conscious present, towards an inspired and more sustainable future. It has been an honour for me to partner with UNESCO’s in celebration of their 50th Anniversary of World Heritage Sites.” From historic palaces and castles to flourishing natural parks, architectural marvels and quaint towns, Germany encapsulates the essence of cultural preservation and environmental conservation. Whether the travellers are history enthusiasts, nature lovers, architecture aficionados, or simply seeking vibrant cultural …
Read More »Discover Europe to boost market relations between GCC and European quartet
More than 100 tourism representatives from Austria, Germany, Ireland, and Switzerland will gather in Dubai later this month at the Discover Europe Travel Summit with the aim of strengthening relationships and exploring new opportunities within the Middle East travel market. The two-day networking event will take place at 25Hours Hotel Dubai One Central from April 29-30, the weekend immediately prior to the start of the Arabian Travel Market (ATM), the region’s largest travel exhibition. Promising an ideal prelude to ATM, Discover Europe is held in partnership with the European Travel Commission and set to draw attendance of at least 110 GCC buyers specialising in the culture and luxury sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. Set to feature presentations from the four national tourism boards along with one-to-one meetings and networking events, the summit will bring together buyers and exhibitors holding just under 4,500 meetings. Miguel Gallego, Head of Marketing at the European Travel Commission, said: “As we prepare to kick off the Discover Europe Travel Summit in Dubai, we are thrilled to be a partner at an event that has been collaborating with GCC buyers to strengthen our existing relationships and explore new opportunities. Our goal is to foster long-lasting partnerships and promote Europe’s rich culture, history, and natural beauty to the discerning travellers of the GCC region. We believe that by working together, we can create innovative travel experiences that showcase the best of what Europe has to offer and pave the way for a bright future of travel industry growth and success.” Michael Tauschmann, Head of Markets Middle East & India at the Austrian National Tourist Office, concluded: “It is an absolute privilege …
Read More »Germany bolsters sustainable tourism offerings in 2023 with diverse campaigns
German National Tourist Board (GNTB) has been at the forefront of promoting sustainable tourism offerings to travellers, encouraging eco-conscious travel expeditions, thriving towards strengthening intercultural understanding, supporting regional businesses and conserving natural resources. According to an analysis by IPK International, around 80 per cent of international travellers are conscious about sustainability, climate and environmental protection and around 40 per cent seek cost-effective offers specially when it comes to their stays. In addition, a strong 90 per cent of those surveyed also have a strong desire to combine a city trip with a stay in a rural region; they extend the length of their stay that contributes towards reducing the CO₂ footprint. “As a tourist board, we continuously share the latest data with service providers, from customer groups to be addressed, to trends in the choice of transport; these are crucial fundamentals for travel providers,” said Petra Hedorfer, CEO, German National Tourist Board (GNTB). “The continuous exchange of best practices is also extremely important in a transformation, so that travel providers can make faster progress together – we, as a Tourist Board, act as a networking and knowledge platform to accelerate these eco-conscious transformations,” she added further. “We welcome travellers to experience Germany and explore its wide range of attractions that are not only exciting but are also environmentally friendly. We thrive in the narrative ‘Germany Simply Inspiring’, which was launched in 2017 and aims to promote the country’s positive image among a global audience,” said Yamina Sofo, Director at the Dubai-based German National Tourist Office (GNTO). GCC travellers can enjoy Germany’s plethora of sustainable offerings, including affordable public transport options, green architecture, and sprawling parks. ‘Feel Good’, one of the campaigns …
Read More »Germany see influx of visitors from GCC with their new campaign
GCC travellers looking for a final summer escape need look no further than Germany’s beautifully rich, cultural attractions. Explore the German.Local.Culture campaign to enjoy Germany to the fullest, from breath-taking scenery to interactive, artisan workshops around the diverse cities. “The German.Local.Culture campaign is one we find resonates well with our Gulf markets,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB. “Germany has so much to offer and this campaign helps visitors to experience some of Germany’s top crafts, tastes, greenery, and flair. Following the Eid break in May, we saw a 37 per cent increase in overnight stays compared to our statistics from 2019, prior to the pandemic. It is evident that Germany is a popular travel destination for GCC travellers. With such great results from Eid travellers, we are looking forward to a strong late summer season.” Located at one of the largest historic city centres in Germany, the Grand Opera on Erfurt Cathedral Hill is an ideal place to see the beautiful, open-air stage while the sun sets in the backdrop. Watch an outstanding performance with a historical backdrop dating back to the early Middle Ages. Classic operas and musicals are performed on the 70 step Cathedral Hill during the Cathedral Steps Festival, creating a perfectly unique cultural experience. Discerning foodies can savour the artisan flavour of authentic handmade goat’s milk cheese in Hesse, at the dairy farm located among the luscious Rhön meadows. Visitors can learn all about the local white Edel goats and have the opportunity to use their high-quality milk to create wheels of cheese. The entire production process is out in the …
Read More »Wego and German National tourist office signs MOU to attract more travellers to the destination
Wego and German National Tourist Office for the GCC sign new partnership to inspire travellers to visit the country post COVID-19. The German.Local.Culture. campaign promotes Germany focusing on four themes: ‘Flair, Craft, Taste and Green’. The campaign will be marketed to Wego’s wide user base to bring more travellers from the MENA region. Wego’s data shows that Germany is in the top 10 destinations for MENA travellers looking to travel to Europe in 2022. The campaign will be launched digitally through social media networks for a broader reach to establish an authentic image of Germany as a sustainable travel destination. The country attracts tourists for its historic architecture, picturesque Old Towns, urban city vitality, impressive industrial monuments, castles and palaces and unspoiled nature. The ‘Flair’ theme showcases the architectural styles of the German cities and places of cultural interest to the tourists. The theme highlights the regional roots of small towns with fascinating historical stories. GNTB, through the campaign, aims to reignite the love of architecture among foreign tourists. Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “Following the successful campaigns, we’re partnering with the German National Tourist Board for the third year running. We are looking forward to inviting even more travellers to this preferred European destination through this campaign.” The campaign also focuses on enjoyable travel experiences even under covid-19 circumstances. These experiences include Germany’s classical and world-famous opera houses attracting about one-third of worldwide operatic performances. The famous opera houses have historic concert halls, ornate stucco, and plush furniture. Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO GCC), said: “The GCC …
Read More »German National Tourism Board to boost GCC visitors with culture and nature at ATM 2022
The German National Tourist Board (GNTB) is providing inspiration for GCC tourists to visit Germany this year, by relaunching their highly successful German.Local.Culture. campaign, as well as launching its ‘Embrace German Nature’ campaign in the GCC, at Arabian Travel Market (ATM) 2022. The campaigns form a compelling tourism proposition that appeal to GCC travellers, with harmony between generations, traditions and different cultural influences. It reflects authentic, local experiences in urban destinations while shining a light on rural areas and their sustainable tourism. “We want to inspire GCC travellers. Germany is a diverse destination and ideal for longer holidays for the culturally minded, for families and for those who enjoy outdoor pursuits and natural beauty,” said Yamina Sofo, Director of Sales & Marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB). Germany is once again becoming an extremely popular destination for GCC Nationals. Pent up demand from GCC Nationals, resulted in 518,516 overnight stays in Germany during 2021, an 82.3% increase over 2020. In December 2021 alone, despite the outbreak of the Omicron variant, Germany recorded over 54,493 overnight stays from GCC Nationals, an increase of 335%, compared with the same period in 2020, “These figures show that Germany is a preferred destination for GCC Nationals. Visitor numbers in 2021 rebounded significantly, which is even more impressive given COVID travel restrictions in Germany only eased end of June 2021. The GCC is now the highest inbound performing region within Asia, Australasia and South Africa,” added Sofo. This has clearly been supported by the way in which the GCC countries have responded to the pandemic, particularly the UAE and Saudi Arabia, …
Read More »