Al Ghaith Holdings has decided to re-brand its hospitality product Gloria Hotel to Two Seasons Hotel & Apartments under the management of Two Seasons Hotel Management LLC with effect from January 2019. The Two Seasons brand emphasises quality throughout its services, while the hotel offers comfortable accommodation in Dubai for travelling executives, families, holidaymakers as well as long-staying guests. The property has undergone substantial refurbishments from lobby to rooms to improve the product standards as well as in generating attractive selling points. The refurbishments have breathed a new life into the hotel and provide the new brand name with a strong foundation to reposition in the market. Two Seasons Hotel & Apartments boasts 1,010 rooms and suites in a prime location directly opposite to Dubai Internet City metro station. Apart from accommodation facilities, the key factor will be friendly and caring staff to exceed guests’ expectations. The new brand will still be an alcohol-free property but applying ‘BYO’ system. The concept of Two Seasons Hotel is determined as cutting-edge, trendy, funky and charming — echoes a new season of lifestyle hotels start up. Two Seasons Management Company is planning to launch brand new hotels in Dubai and Morocco in the coming two years which will include Hotel Deluxe Apartments, Beach Resort and Lifestyle Boutique Hotel. Freddy Farid, Managing Director, Two Seasons Hotel Management LLC, said, “The creation of our home-grown brand and the upgrading of our current property will enhance our guest interaction by offering personalised service and quality standard to our customers.”
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