Tag Archives: global travellers

Dubai is among the highest demand cities globally joining London, Paris, New York and Barcelona, according to the latest insights shared by MarketHub Europe, by HBX Group. Among the travel trends from Middle East: the relevance of last-minute bookings. Markets such as the United Kingdom, Saudi Arabia and France continue to be key outbound markets for tourism to the region. Last-minute bookings are crucial in this market, where they account for more than 40% of the total. The average stay is around 3 nights, and Dubai, Abu Dhabi and Mecca are among the most popular destinations. Among the top ten favourites, Doha shows up as one of the fastest growing options. Türkiye. Regaining its position as an issuing country. Antalya and Istanbul are the most popular destinations in Türkiye. According to data from HBX Group, in addition to domestic tourism, the main source market for Türkiye is the Middle East and, from Europe, Germany is particularly strong. Bookings made by travellers from Türkiye have grown by more than 50% compared to 2019 and already exceed the bookings recorded last year. Among the most popular choices are domestic destinations, followed by the United Kingdom, Germany, Italy and France in Europe, as well as the United Arab Emirates in the Middle East. Carlos Muñoz, Chief Commercial Officer of HBX Group, highlighted the increasingly important role of Gen Z and their consumer habits in defining travel trends: “With a clear focus on last-minute bookings and a preference for package tours, Generation Z is already reshaping the way the industry operates. In addition, their high awareness of sustainability clearly shapes their travel choices.” HBX Group has registered a 25% increase in searches on its platforms, now totalling …

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